全球化的動(dòng)力創(chuàng)新中英文(編輯修改稿)
2025-03-08 06:27 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 iversity 24 不同層面的全球化Globalization at different levels經(jīng)濟(jì)全球化 Economic globalization– 市場(chǎng)、國(guó)家和技術(shù)的整合– 發(fā)達(dá)國(guó)家和新興市場(chǎng)間的美元貿(mào)易額：從 1986年的 20億增加到 1996年的 2萬(wàn)億– 史無(wú)前例的規(guī)模組織機(jī)構(gòu)的全球化 Organizational globalization– 跨國(guó)界的活動(dòng)– 行業(yè)間的差異– 區(qū)域化的組織機(jī)構(gòu)產(chǎn)品的全球化 Product globalization– 全球的市場(chǎng)營(yíng)銷– 由全球的工作小組制定C:\Presentation\External\EMBA lecture_11/ Tong university 25 全球化的必要性Reasons for Globalization技術(shù)的迅猛發(fā)展和擴(kuò)張Rapid increase in and expansion of technology各國(guó)政府對(duì)跨國(guó)界貿(mào)易和資源調(diào)配政策的放松Liberalization of governmental policies regarding crossborder movement of trade and resources國(guó)際服務(wù)機(jī)構(gòu)的發(fā)展對(duì)國(guó)際貿(mào)易的支持Development of the services needed to support and facilitate international trade愈演愈烈的國(guó)際競(jìng)爭(zhēng)Increased global petitionC:\Presentation\External\EMBA lecture_11/ Tong university 26 中國(guó)企業(yè)全球化的機(jī)遇和挑戰(zhàn)Opportunities and Challenges for Chinese Companies to Bee Global167。 在漸進(jìn)式的改良過(guò)程中非常有創(chuàng)意，很高的科技應(yīng)用能力Very Innovative at incremental improvement and at application of technologies Example: Haier able to dominate some niches of US refrigerator market, such as dormitory refrigerators167。 中國(guó)的銷售和市場(chǎng)營(yíng)銷有很強(qiáng)的客戶導(dǎo)向Very customer focused in sales and marketing approaches in China1. 缺乏突破性的產(chǎn)品創(chuàng)新的歷史和規(guī)模Lack scale and experience for breakthrough product innovationsExample: RD spend by top 20 China pharmaceutical panies bined is less than US$200 million a year(1) , less than 10% of AZ RD budget167。 對(duì)國(guó)際顧客群缺乏了解Lack understanding of International customers167。 和很多跨國(guó)企業(yè)相比，在培養(yǎng)全球化領(lǐng)導(dǎo)人才方面中國(guó)有很大的差距Far behind many multinational panies in building the platform for cultivating global business managers(1) Estimation from Boston Consulting Group機(jī)遇 Opportunities 挑戰(zhàn) ChallengesC:\Presentation\External\EMBA lecture_11/ Tong university 27 領(lǐng)導(dǎo)力Leadership什么是領(lǐng)導(dǎo)力？What is leadership?國(guó)際化的行政人員The international executive全球化公司的人才管理Talent management in an international anizationC:\Presentation\External\EMBA lecture_11/ Tong university 28 杰出的領(lǐng)導(dǎo)力可以總結(jié)為以下幾個(gè)方面：Best Practice Leadership can be Summarized創(chuàng)造一個(gè)共同的目的Creating a mon purpose清晰、及時(shí)的交流溝通Communicating clearly and in a timely fashion展示對(duì)創(chuàng)新的承諾 – 不僅僅停留在嘴上Demonstrating mitment to innovation – not only words鼓舞人心、積極參與Being inspirational and involving鼓勵(lì)嘗試、容忍失敗Encouraging experimentation and tolerating failure在情感的層面聯(lián)系Connecting at an emotional levelC:\Presentation\External\EMBA lecture_11/ Tong university 29 高效的全球化的行政人員的特質(zhì)The Competencies of an Effective Int’l Executive挑戰(zhàn)全球戰(zhàn)略 跨國(guó)界的管理 /協(xié)調(diào)個(gè)人效率的管理 文化和改變的傳媒認(rèn)知的復(fù)雜性心理成熟情感能量Being CompetenciesDoing CompetenciesSource: Barham, Ashridge Management College 1992C:\Presentation\External\EMBA lecture_11/ Tong university 30 全球領(lǐng)導(dǎo)力的指導(dǎo)原則Guidelines for Global Leadership?改變相對(duì)延續(xù)?團(tuán)隊(duì)合作相對(duì)個(gè)人承擔(dān)?本地管理相對(duì)全球一致?忠誠(chéng)相對(duì)解雇讓你的經(jīng)理們準(zhǔn)備好面對(duì)并管理壓力和沖突Prepare your leaders to manage tensions and contradictions?為了創(chuàng)新，需要寬松的環(huán)境、鼓勵(lì)多元化以及靈活的財(cái)政但為了從創(chuàng)新中獲得利潤(rùn)，你需要紀(jì)律、目標(biāo)和清晰的時(shí)間表?對(duì)本地文化要敏感但確保一個(gè)人的國(guó)籍并不重要?用一種方式建立統(tǒng)一的組織結(jié)構(gòu) (一個(gè)全球一致的組織機(jī)構(gòu) )但用另一種方式管理 (鼓勵(lì)內(nèi)部企業(yè)家精神 )一些例子A few examples . . .C:\Presentation\External\EMBA lecture_11/ Tong university 31 創(chuàng)新的員工發(fā)展平臺(tái)Innovative People Development Platform全球化企業(yè)面臨的最大挑戰(zhàn)是全球化人才的匱乏。 優(yōu)秀的全球化企業(yè)都擁有創(chuàng)新的員工發(fā)展平臺(tái)。The biggest challenge for a global pany is shortage of qualified global business managers. Best global panies all have innovative people development platforms.“一個(gè)好的全球化企業(yè)做三件事。一個(gè)全球銷售的公司 – 意味著它在全球擁有杰出的客戶基礎(chǔ)；一個(gè)全球產(chǎn)品的公司 – 意味著它擁有全球化的技術(shù)、工廠和產(chǎn)品；最重要的是，一個(gè)全球化人才的公司能夠不斷的捕捉市場(chǎng)和人才而獲取持續(xù)的增長(zhǎng)。A good global pany does three things. It39。s a global sales pany – meaning it39。s number one with customers all over the world. It39。s a global products pany, with technologies, factories, and products made for the world. And most important, it39。s a global people pany – a pany that keeps getting better by capturing global markets and brains. Jeffrey Immelt, Chairman and CEO, General Electrics在阿斯利康（以及其他成功的全球化企業(yè)），最出色的經(jīng)理人往往有著多個(gè)國(guó)家工作的經(jīng)驗(yàn)。
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