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Profile Page Value to Community ? Find rides in your area ? Socialize with fellow riders ? Learn about the sport ? Post pictures, journal entries, rider and bike profiles ? The secret: letting customers talk to each other I’d never heard of “Blendtech”, but how could you *not* want to see what happens with iPod in a blender, or: ?hockey pucks ?Light bulbs ?Glowsticks? Ipod in a blender: Million views I really want this blender ? Mashing up travel data ? Standards, APIs, and data accessibility allow for sometimes great stuff ? The sematic web is an ecosystem New media Trends to Watch ? The consumer controls the format, the channels ? Email is dying, static web content is dead already ? RSS goes mainstream, feedburner gives you metrics, is the glue for everything ? Social presence: status updates, twitter, jaiku, plazes Conceptual Vision of Twitter as a Marketing Channel . What realtime status updates could drive value for your customers? Key Early players in Social Presence: ? ? ? Facebook ? Plazes, ? (this list will change) “One of th