【文章內(nèi)容簡介】
egies Unrelated Diversification Strategies Sharing Activities Transferring Core Competencies Efficient Internal Capital Market Allocation Restructuring Key Characteristics: Transferring Core Competencies Alternative Diversification Strategies Identify ability to transfer skills or expertise among similar value chains Exploit ability to transfer activities Exploits Interrelationships among divisions Start with Value Chain analysis Assumptions: Transferring Core Competencies leads to petitive advantage only if the similarities among business units meet the following conditions: Activities involved in the businesses are similar enough that sharing expertise is meaningful Transfer of skills involves activities which are important to petitive advantage The skills transferred represent significant sources of petitive advantage for the receiving unit Transferring Core Competencies Alternative Diversification Strategies Alternative Diversification Strategies Related Diversification Strategies Unrelated Diversification Strategies Sharing Activities Transferring Core Competencies Efficient Internal Capital Market Allocation Restructuring Key Characteristics: Firms pursuing this strategy frequently diversify by acquisition: Efficient Internal Capital Market Allocation Alternative Diversification Strategies Acquire sound, attractive panies Acquiring corporation supplies needed capital Portfolio managers transfer resources from units that generate cash to those with high growth potential and substantial cash needs Assumptions: Efficient Internal Capital Market Allocation Alternative Diversification Strategies Managers have more detailed knowledge of firm relative to outside investors Firm need not risk petitive edge by disclosing sensitive petitive information to investors Firm can reduce risk by allocating resources among diversified businesses Alternative Diversification Strategies Related Diversification Strategies Unrelated Diversification Strategies Sharing Activiti