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omotes the health of the riders. ? Main Points ? I. An ideal form of land transportation should meet four major standards: faster than running or walking, not exploiting animals or people, nonpolluting, and beneficial for the person who uses it. ? II. Bicycle riding meets all these standards for an idea form of land transportation: faster than running or walking, not exploiting animals or people, nonpolluting, and beneficial for the person who uses it. 15 Wang Jufang 3. Questions of Policy ? Questions of policy are questions about whether a specific course of action should or should not be taken. ? . Should samesex marriages be legalized? ? . Should NAU pay teachers by their research output? 16 Wang Jufang ? Speeches to gain passive agreement : ? Aim: ? to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy. ? Example (Try it!) ? To persuade my audience that there should be stricter safety standards on amusementpark rides. ? To persuade my audience that the authority should prohibit bars from opening near schools 17 Wang Jufang ? Speeches to gain immediate action: ? Aim: ? to get the audience to do sth in support of the policy. ? Specific remendations should be made for action. ? Example (Try it!) ? To persuade my audience to donate money for a student who is critically ill. ? To persuade my audience to start a regular exercise program. ? To persuade my audience to take part in more public speaking activities. 18 Wang Jufang Monroe’ s Motivated Sequence ? An anizational pattern for planning and presenting persuasive speeches that involves five steps (門羅五步法 ) ? Attention ? Need: make the audience feel a need for change by stating the problem clearly with support materials. ? Satisfaction: satisfy the need by providing a solution ? Visualization: visualize the benefits of your plan ? Action: call for action 19 Wang Jufang Step 1: Attention ? A persuasive speech should begin by getting the audience’ s attention ? The attention step addresses core concerns of the audience, making the speech highly relevant to them 20 Wang Jufang Step 2: Need ? The need step isolates and describes the issue to be addressed in the persuasive speech ? If you can show the audience that they have an important need that must be satisfied, they have a reason to listen to you