persuasivespeech說服性演講-在線瀏覽
2025-02-27 16:35本頁面
【正文】 t a given policy is desirable without encouraging the audience to take action in support of the policy. ? Example (Try it!) ? To persuade my audience that there should be stricter safety standards on amusementpark rides. ? To persuade my audience that the authority should prohibit bars from opening near schools 17 Wang Jufang ? Speeches to gain immediate action: ? Aim: ? to get the audience to do sth in support of the policy. ? Specific remendations should be made for action. ? Example (Try it!) ? To persuade my audience to donate money for a student who is critically ill. ? To persuade my audience to start a regular exercise program. ? To persuade my audience to take part in more public speaking activities. 18 Wang Jufang Monroe’ s Motivated Sequence ? An anizational pattern for planning and presenting persuasive speeches that involves five steps (門羅五步法 ) ? Attention ? Need: make the audience feel a need for change by stating the problem clearly with support materials. ? Satisfaction: satisfy the need by providing a solution ? Visualization: visualize the benefits of your plan ? Action: call for action 19 Wang Jufang Step 1: Attention ? A persuasive speech should begin by getting the audience’ s attention ? The attention step addresses core concerns of the audience, making the speech highly relevant to them 20 Wang Jufang Step 2: Need ? The need step isolates and describes the issue to be addressed in the persuasive speech ? If you can show the audience that they have an important need that must be satisfied, they have a reason to listen to your propositions 21 Wang Jufang Step 3: Satisfaction ? The satisfaction step identifies the solution ? This step offers the audience a proposal to reinforce or change their attitudes, beliefs, and values regarding the need at hand 22 Wang Jufang Step 4: Visualization ? The purpose of the visualization step is to carry the audience beyond accepting the feasibility of your proposal to seeing how it will actually benefit them ? The visualization step invokes needs of selfesteem and selfactualization 23 Wang Jufang Step 5: Action ? The action step involves making a direct request of the audience to act according to their acceptance of the message 24 Wang Jufang Tips for Successful Persuasion ? 1. Increasing credibility/ethos ? Explain your credibility ? . I’
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