班博思市場(chǎng)營(yíng)銷培訓(xùn)資料英文版(編輯修改稿)
2025-02-12 23:58 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 Do ? Do/Learn/Feel From 4A’s to 4R’s The 4 R’s ? Reaction ? Relevance ? Response ? Relationship The 4 A’s ? Attention ? Awareness ? Attitude ? Action The Matrix: ? Advertising ? Sales Promotion ? Public Relations ? Direct Marketing ? Event Marketing ? Interactive GE Focus System: ?Focus on the Receiver ?Focus on the Proposition ?Dramatize the Proposition The Three Part Format: Advertising/Communications will convince (Target Audience) that (Communications Objective) Support will be… Support Point 1 Support Point 2 Tone/Brand Character will be… Strategy Selection Grid: Product Class Definition Target Group Selection Message Element Selection Rationale based on information and/or judgement Great American Popcorn Product Class Definition Target Group Selection Message Element Selection Rationale based on information and/or judgement Fun Snack Popcorn Evening Enhancement Fund Raising Everyone People who like popcorn Couples and Families Church School Community Leaders Better Snack Choice Best Popcorn Choice Goes w. Videos Sports Great New Idea Biggest Potential Positions as Category Leader Best Usage Occasion Huge Incremental Business Potential Great American Popcorn Advertising/Communications will convince groups that need fundraising and people looking for fun that the Great American Popcorn Company provides a great new way to enjoy an evening and raise funds for your church, school, or munity group Support will be… Great American’s delicious quality and variety And it’s uniqueness as a fundraiser. Tone will re
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