【市場營銷英文版】06consumeranalysis(編輯修改稿)
2025-02-23 06:23 本頁面
【文章內(nèi)容簡介】 ntrospective method 2. Retrospective method 3. Prospective method 4. Prescriptive method Consumer Behavior Introspective method: think about how they themselves would act Retrospective method: interview a small number of recent buyers, asking them to recall the events leading to the purchase Prospective method: locate consumers who plan to buy the product and ask them to think out loud about going through the buying process Prescriptive method: ask consumers to describe the ideal way to buy the product Consumer Behavior The Consumer Adoption Process: Adoption is an individual’s decision to bee a regular user of the product o
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