【市場營銷英文版】08market-segmentation-and-targeting1(編輯修改稿)
2024-11-16 23:36 本頁面
【文章內容簡介】 potential customers according to psychological/ personality traits, lifestyles, or values.第十一 頁 ，共二十六 頁 。Market SegmentationBehavioral Segmentation:This basis of segmentation divides customers into groups according to their knowledge of, attitude toward, use of, or response to a product or service. 第十二 頁 ，共二十六 頁 。Market SegmentationVariables considered in Behavioral Segmentation:? Occasions (need/use)? Benefits? User Status? Usage Rate? Buyerreadiness stage? Loyalty status? Attitude第十三 頁 ，共二十六 頁 。Market SegmentationIn the end, there are many different ways to segment a market. How you segment the market is your decision!Always keep your product or service in mind when you segment, or else your segmentation activities will be a waste of time and money.第十四 頁 ，共二十六 頁 。Market TargetingAfter you have identified the possible market segments and opportunities, which segments and how many segments to target or focus on is your next step.第十五 頁 ，共二十六 頁 。Market TargetingEffective Segmentation Criteria:To be useful in your marketing efforts, market segments must rate favorably on five key criteria. The segments must be:? Measurable? Substantial? Accessible? Differentiable? Actionable第十六 頁 ，共二十六 頁 。Market TargetingWhen evaluating different market segments,
范文總結相關推薦
鄂ICP備17016276號-1