【市場營銷英文版】02externalenvironmentanalysis(編輯修改稿)
2025-01-29 19:33 本頁面
【文章內(nèi)容簡介】 Consider: ? Could technology create new goods and services to sell? ? Could technology improve existing products and/or services? ? Could technology reduce prices through costefficient manufacturing and distribution processes? External Environment: Competitive Types of petition to consider: ? Brand: petition from other panies that offer similar products or services ? Form: petition from other forms of your product or service (internal) ? Generic: petition from panies that offer different products or services, but could perform essentially the same function ? Desire: petition with all other desires that customers might satisfy before purchasing your product or service External Environment: Competitive Competitive Climates: Monopoly, Important dimensions ? Uniqueness of each firm’s product: unique ? Number of petitors: none ? Size of petitors (relative to market): none ? Elasticity of demand facing firm: either ? Elasticity of industry demand: either ? Control of price by firm: plete External Environment: Competitive Competitive Climates: Oligopoly, Important dimensions ? Uniqueness of each firm’s product: none ? Number of petitors: few ? Size of petitors (relative to market): large ? Elasticity of demand facing firm: kinked ? Elasticity of in
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