市場營銷基本知識(英文版)(編輯修改稿)
2025-07-16 22:16 本頁面
【文章內(nèi)容簡介】 集) them, or ask the manufacturing to take care of the whole process of the production.Foreign Direct Investment, more and more countries using this method to expand their overseas presence.In conclusion, we can find that with participation widening, more risks will e. And the less input, the more safety, it is to say that exporting has the highest safety, the lowest input(投入). FDI has the lowest safety, the highest input.7. Could you offer some examples of niche marketing and individual marketing in international market? (4 points)Niche marketing refers to marketing in a smaller segment.For example, the postnatal care center provides pregnant woman with all the service after baby was born. And there is professional nurse take care of babies, and mother can learn a lot in the center about taking care of babies. Another example is about an IT pany, which invent the security digital memory card, and this card can extend electronic product’s storage capacity, fasten transmission speed, also it is easy to be taken away and safe to keep one’s privacy.Individual marketing is the ultimate level of segmentation。 sometimes it’s called oneto one marketing.Such as cloth making, sometimes consumer can go directly to the tailor’s and choose the style, color and cloth you favor, then the tailor will make the suit as you direct, so Levi’s does. And another example as Benz and RollsRoyce, they will accord the rich need for luxury, style, safety and habits, then making various cars for them.8. What are the marketing implications of the plex buying behavior? (4 points)Consumers undertake plex buying behavior when they are highly involved in a purchase and perceive significant difference among brands. Consumer may be highly involved when the product is expensive, risky, purchased infrequently, and highly selfexpressive. Typically, the consumer has to learn about the product category. For example, a personal puter buyer may not know what attribute to consider.Marketers need to help buyers learn about productclass attributes and their relative importance, and about what the pany’s brand offers on the important attributes. Marketers need to differentiate their brand’s feature. Then they must motivate store salespeople and the buyer’s acquaintances to influence the final brand ch
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