關(guān)于潤(rùn)膚品市場(chǎng)調(diào)查報(bào)告英文版(編輯修改稿)
2025-02-11 03:26 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 Key Brand Share PriceLow Price Product Gained Share。 Nivea Gained Share SlightlyRmb/Kg4Months toJF 02 JF 03 Chg JF 02 JF 03 Chg JF 02 JF 034 Key Brand XX 28 34 126 130VASELINE 31 26 157 158SOFTSENSE 125 128NIVEA 161 148BAI QUE LING 39 36 173 91Value Share Volume ShareIn , key brand are of露華濃 雅佳美 潤(rùn)膚露 450ml priced RMB37/pck(82rmb/kg), andBody Lotion Basic Base(200ML)27SHH/S, Key Brands SKU Value ShareNivea Fresh Intensive Milk Both Contributed to Its Share GainsBody Lotion Basic BaseSoftsense Nivea Vaseline28Key Brands SKU Comparison, SHH/SSS110ml/Nivea Fresh200ml Dist. SPPD GainedJF 02 JF 03 JF 02 JF 03 JF 02 JF 03MILK 200ml 70 XX REGULAR 100ml 72 75 XX REGULAR 200ml 85 54 XX REGULAR 300ml 22 XX UC 100ml 63 75 XX UC 200ml 85 86 SOFTSENSE 110ml 52 73 SOFTSENSE 200ml 83 75 FIRMING 200ml 64 62 FRESH 125ml 34 44 FRESH 200ml 52 62 INTENSIVE MILK 125ml 55 42 22INTENSIVE MILK 200ml 52 61 Vaseline 100ml 63 64 Vaseline 200ml 51 62 WeightedDistribution(000RMB) RMB/Pck29BJH/S, XX Lotion Variant SKU ShareValue Share(Body Lotion Basic Base)4M to JF024M toJF03 Chg YA ND01 JF02 ND02 JF03 Chg YAXX 7 MILK 200ml REG LOTION 100ml 200ml 300ml UC LOTION 100ml 200ml 30BJH/S, XX Lotion SKU Dist. SPPD Milk200ml Gained Distribution With Good Instore Performance。 UC 200ml Maintained Overall Distribution but Declined in SPPDND01 JF02 ND02 JF03 JF02 JF03Weighted Distribution (000RMB)MILK 200ml 36 55 REG LOTION 84 93 86 84 100ml 67 76 82 78 200ml 70 66 72 66 300ml 13 13 22 13 UC LOTION 83 82 81 78 100ml 82 80 76 75 4 200ml 71 67 73 67 31BJH/S, Body Key Brand Share PriceXX Lose Most Share to Other Low Price ProductsRmb/Kg4Months toJF 02 JF 03 Chg JF 02 JF 03 Chg JF 02 JF 03Value Share Volume ShareBody Lotion Basic BaseXX 7 141 139NIVEA 2 188 175VASELINE 185 175YU MEI JING 53 52FA 125 101SOFTSENSE 1 135 123 118 106?In , key brand are of露華濃 雅佳美 drove sale in BJ32BJH/S, Key Brands SKU Value ShareBody Lotion Basic BaseFA Nivea Vaseline33Key Brands SKU Comparison, BJH/SJF 02 JF 03 JF 02 JF 03 JF 02 JF 03WeightedDistribution(000RMB) RMB/PckMILK 200ml 55 REGULAR 100ml 76 78 REGULAR 200ml 66 66 REGULAR 300ml 13 13 ULTRA CARE 100ml 80 75 4 ULTRA CARE 200ml 67 67 FA 100ml 47 26 FA 250ml 33 1 18 FA 400mlPUMP 19 FIRMING LOTION 200ml 33 44 FRESH 125ml 4 12 FRESH 200ml 32 37 3 INTENSIVE MILK 125ml 21 30 25INTENSIVE MILK 200ml 33 45 6 26 VASELINE 100ml 54 44 VASELINE 200ml 37 32 Nivea(95Rmb/kg)34AH/S, XX Lotion Variant SKU ShareValue Share(Body Lotion Basic Base)4M to JF024M toJF03 Chg YA ND01 JF02 ND02 JF03 Chg YAXX MILK 200ml 5 5 8 8REG LOTION 18 50ml 1 100ml 200ml 9 300ml 0 0 0 ULTRA CARE 100ml 22 200ml 35AH/S, XX Lotion SKU DistributionSPPDKey SKU Distribution Maintain。 Milk200ml Better InStore Performance Than XX Other SKUsND01 JF02 ND02 JF03 JF02 JF03Weighted Distribution (000RMB)MILK 200ml 19 22 REG LOTION 54 45 61 57 50ml 22 15 9 6 11100ml 51 44 52 52 200ml 40 33 36 37 40 300ml 8 7ULTRA CARE 45 37 57 59 100ml 44 36 55 54 200ml 31 26 31 29 36AH/S, Body Key Brand Share PriceOther Than N A, Nivea Gained Share While XX DeclineBody Lotion Basic BaseValue Share4 Months toA CITY S A E A N A W A?In W A, firming lotion contributed most of share gain.37Nivea Body Lotion SKU Share Distribution Price In AH/SDistribution Push More On 200ml and Gained ShareBody L
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