【文章內(nèi)容簡介】
nde Investment Company January 2023 AGENDA – Objectives – Contribution by client segment – Segmented approach – Implementation – Selling process improvement 2023 OBJECTIVES SET Brand building Capability development Sustainable cash flow ?Double(?) sales amount ?Upgrade client profile Fundamental Strategies 2023 Objectives PLANNED CLIENT DEVELOPMENT/SALES PRIMARY CONTRIBUTOR Different potential client segments Large prospect with potential deal size over RMB 1 million Medium size prospect with potential deal size over RMB million Recurring client with saleon over RMB million per deal Planned deals Plus: Add hoc/Walkin client Total sales Number of deals 12 810 24 1116 Expected contribution RMB 12 million 45 RMB 58 million 12 RMB 610 million DIFFERENT APPROACHES REQUIRED Different approaches Sellon to existing clients Proactive selling ? Unsolicited proposal ? Dedicated workshop ? Cooperative study Mass marketing ? Newsletter/Perspectives ? Presentation on seminars/EMBA/Conference Large NA X X X Medium NA x X X Recurring X x Resources Effectiveness