企業(yè)戰(zhàn)略管理之環(huán)境分析方法(編輯修改稿)
2025-02-06 00:11 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 加公司的不確定性 ? 外包所產(chǎn)生的收益的不確定性，會(huì)使公司承擔(dān)很大的贏利風(fēng)險(xiǎn) ? 最重要的潛在風(fēng)險(xiǎn)是公司學(xué)習(xí)機(jī)會(huì)和核心能力培養(yǎng)機(jī)會(huì)可能喪失的問(wèn)題 外包什么？怎么外包？ ? 公司不應(yīng)外包那些利用了自己核心能力的業(yè)務(wù)，如核心部件的生產(chǎn)或營(yíng)銷的管理。 ? 公司不能把那些對(duì)整個(gè)業(yè)務(wù)的順利開(kāi)展有決定性影響的業(yè)務(wù)或生產(chǎn)外包出去。 ? 公司戰(zhàn)略的決策者不應(yīng)該把那些有可能使公司形成新的競(jìng)爭(zhēng)能力和競(jìng)爭(zhēng)優(yōu)勢(shì)的學(xué)習(xí)機(jī)會(huì)的生產(chǎn)活動(dòng)外包出去。 第四節(jié) SWOT分析 ? Swot分析矩陣 是進(jìn)行企業(yè)外部環(huán)境分析和內(nèi)部環(huán)境分析，從而尋找二者最佳可行戰(zhàn)略組合的一種分析 ? 進(jìn)行企業(yè)外部環(huán)境分析，列出對(duì)于企業(yè)來(lái)說(shuō)外部環(huán)境中存在的 “機(jī)會(huì)” O (Opportunities)和威脅 T (Threats) ? 進(jìn)行企業(yè)內(nèi)部環(huán)境分析，列出企業(yè)目前所具有的 長(zhǎng)處 /優(yōu)勢(shì) S (Strengths)和弱點(diǎn) /劣勢(shì) W (Weaknesses) ? 繪制 swot矩陣 ? 進(jìn)行組合分析 What Are the Firm’s Strengths, Weaknesses, Opportunities and Threats ? ? S W O T represents the first letter in ? S trengths ? W eaknesses ? O pportunities ? T hreats ? For a pany’s strategy to be wellconceived, it must be matched to both ? Resource strengths and weaknesses ? Best market opportunities and external threats to its wellbeing S W O T Identifying Resource Strengths and Competitive Capabilities ? A strength is something a firm does well or an attribute that enhances its petitiveness ? Valuable petencies or knowhow ? Valuable physical assets ? Valuable human assets ? Valuable anizational assets ? Valuable intangible assets ? Important petitive capabilities ? An attribute that places a pany in a position of market advantage ? Alliances or cooperative ventures with partners Resource strengths and petitive capabilities are petitive assets ! Identifying Resource Weaknesses and Competitive Deficiencies ? A weakness is something a firm lacks, does poorly, or a condition placing it at a disadvantage ? Resource weaknesses relate to ? Inferior or unproven skills, expertise, or intellectual capital ? Lack of important physical, anizational, or intangible assets ? Missing capabilities in key areas Resource weaknesses and deficiencies are petitive liabilities ! ? Opportunities most relevant to a pany are those offering ? Good match with its financial and anizational resource capabilities ? Best prospects for profitable longterm growth ? Potential for petitive advantage Identifying a Company’s Market Opportunities Identifying External Threats ? Emergence of cheaper/better technologies ? Introduction of better products by rivals ? Entry of lowercost foreign petitors ? Onerous（麻煩、繁重） regulations ? Rise in interest rates ? Potential of a hostile takeover ? Unfavorable demographic shifts（人口結(jié)構(gòu)變化） ? Ad
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