新顧客連接(編輯修改稿)
2025-02-04 08:20 本頁面
【文章內(nèi)容簡(jiǎn)介】 onsumers exchange goods or information ? eBay is one example ? Auction sites facilitate the exchange process ? Allow access to a much larger audience ? Newsgroups / forums ? Help consumers to find and share information ? C2C網(wǎng)站幫助消費(fèi)者交換商品或信息 ? eBay就是一個(gè)例子 ? 拍賣網(wǎng)站推動(dòng)了交換進(jìn)程 ? 提供了與更廣泛的客戶接觸的機(jī)會(huì) ? 新聞組織 /論壇 ? 幫助消費(fèi)者尋找和分享信息 14 C2B ? Allow consumers to search out sellers, learn about offers, initiate purchase, or dictate purchase terms ? Ex: ? Some sites facilitate the feedback process between customers and panies ? Ex: ? 允許消費(fèi)者尋找賣方、了解供貨方、提出購買意圖或進(jìn)行購買 ? 例： ? 一些網(wǎng)站使公司和消費(fèi)者間的反饋工作變得很容易 ? 如： 15 Conducting ECommerce 電子商務(wù)操作 ? ClickOnlyCompetitors ? Etailers, search engines and portals, ISPs, transaction sites, enabler sites ? failed for many reasons ? Lack of planning and research ? Over emphasis on acquisition vs. retention ? Poor web site design / distribution systems ? Low margins ? 網(wǎng)絡(luò)競(jìng)爭(zhēng)者 ? 網(wǎng)上股票商、搜索引擎和入口、 ISP、交易網(wǎng)站、授權(quán)網(wǎng)站 ? 很多原因 ? 缺乏計(jì)劃和研究 ? 過分關(guān)注獲取和保持 ? 網(wǎng)站設(shè)計(jì) /分銷系統(tǒng)較差 ? 低利潤(rùn) 16 Conducting ECommerce 電子商務(wù)操作 ? ClickandMortar Companies ? Channel conflict was initially a concern ? Emerce often created new customers, rather than cannibalizing existing ones ? Many firms now enjoy greater success than their clickonly petition ? Trusted brand names, greater financial resources, larger customer base, industry knowledge, and strong supplier relationships were key advantages ? 兼有網(wǎng)上銷售和傳統(tǒng)業(yè)務(wù)的公司 ? 最初渠道沖突是關(guān)鍵問題 ? 電子商務(wù)經(jīng)常帶來新顧客，而不是關(guān)注原有顧客 ? 許多公司現(xiàn)在比僅在網(wǎng)上銷售的公司更加成功 ? 值得信賴的品牌名稱，更強(qiáng)大的財(cái)務(wù)資源，更大消費(fèi)者基礎(chǔ)，行業(yè)知識(shí)，和更強(qiáng)的供應(yīng)關(guān)系是主要優(yōu)勢(shì)。 17 Creating web sites 創(chuàng)建網(wǎng)站 ? Corporate web sites ? Build goodwill and relationships。 generate excitement ? Marketing web sites ? Engage consumers and attempt to influence purchase ? Web site design ? 7 Cs of effective web site design ? 公司網(wǎng)站 ? 創(chuàng)造親切感和良好關(guān)系，帶來興奮感 ? 營(yíng)銷網(wǎng)站 ? 雇傭消費(fèi)者并努力影響購買 ? 網(wǎng)站
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