副本xxxx0821gk顧問(wèn)式銷售技能v4(編輯修改稿)
2025-01-31 03:52 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 area 土地購(gòu)置面積 % % % % % % % % 29 2023/1/30 2 0 1 00102030405060* JanFeb ’15 * * * * * * JanFeb ’13 * * * JanFeb ’12 * * * * * JanNov ’09 * * * JanDec ’08 * * * JanSep ’07 * * * 15 months 11 months 15 months 12 months 24 months 房地產(chǎn)銷售面積變化在以往的周期中通常呈現(xiàn)為上升階段持續(xù) 12個(gè)月而向下調(diào)整階段持續(xù) 24個(gè)月。 In the past cycles, upswing lasts around 12 months and decline around 24 months 如果這輪恢復(fù)調(diào)整能夠持續(xù)，那么要回到之前的高增速仍然非常挑戰(zhàn) This time, if the recovery holds, it will be challenging to match the height of previous peaks 房地產(chǎn)銷售增速（年度同比 ) / Sales area growth (YTD, yony) 30 2023/1/30 Months/月份 1 1 . 11 4 . 03 5 . 201020304050* * * * * * * * * * * * * 得益于 5月的銷售高峰，待售新房庫(kù)存周期在各類城市都有下降，但中小城市仍然較高 Inventory turns improved in all tier cities as sales picked up in May – lowertier cities still on a high level Source: CREIS, Ehouse Note:1st tier cities: 4: Beijing, Shanghai, Shenzhen, Guangzhou。 2nd tier cities: 22: Changchun, Shenyang, Tianjin, Taiyuan, Ji’nan, Qingdao, Nanjing, Suzhou, Hangzhou, Ningbo, Wenzhou, Hefei, Nanchang, Changsha, Fuzhou, Xiamen, Guiyang, Nanning, Beihai, Xi’an, Lanzhou and Xi’ning。 Other: 20 low tier cities 新房待售周期情況 / NEWLY BUILT AREA FOR SALE 31 2023/1/30 642024681012(%) * * * * * * * * * * * * * 六月當(dāng)月新房?jī)r(jià)格同比上漲 %，五月同比上漲 %，但上半年累計(jì)價(jià)格仍然下降 % Jun newhome prices grew % monthomonth after % in May. Prices still down % yearonyear 一線城市的價(jià)格走勢(shì)明顯實(shí)現(xiàn)穩(wěn)定和增長(zhǎng)，暗示政府下一步可能會(huì)避免在一線城市刺激房地產(chǎn)增長(zhǎng)以避免市場(chǎng)過(guò)熱。 Prices improved clearly in tier1 cities and stabilized in others. This suggests government will avoid stimulus that targets real estate in tier1s to avoid overheating 2024(%) * * * * * * * * * * * * * * * * 累計(jì)同比 /當(dāng)月同比增長(zhǎng)，所有城市 Yoy mom price growth, all cities 當(dāng)月同比增長(zhǎng) 按城市類型分 Mom price growth by tier city 百城房?jī)r(jià)指數(shù) / DEVELOPMENT OF HOUSING PRICES IN TOP100 32 2023/1/30 * Top10開(kāi)發(fā)商市場(chǎng)份額 * Top 11100開(kāi)發(fā)商市場(chǎng)份額 * * * * * * * * * * * * * * * * * * 5 . 1 %2 5 . 3 %2 6 . 0 % 0 . 1 %1 7 . 3 %4 . 4 % 1 0 %0%10%20%30%(%) * * * * * * * * * * Top100開(kāi)發(fā)商銷售增速 * 全國(guó)平均增速 上半年大型開(kāi)發(fā)商的表現(xiàn)要明顯好于中小開(kāi)發(fā)商，這一趨勢(shì)會(huì)促使房地產(chǎn)市場(chǎng)的整合加速 In H1, larger developers are doing better than others. This is driving realestate consolidation Top100開(kāi)發(fā)商銷售增長(zhǎng)高于其它開(kāi)發(fā)商 Top100 developers grew faster than others Top 100開(kāi)發(fā)商的市場(chǎng)份額顯著提高 Top developers’ share grew significantly 對(duì)于通力和巨通來(lái)說(shuō)這說(shuō)明戰(zhàn)略客戶的重要程度日益增長(zhǎng) The fact that larger developers are winning accentuates the importance of strategic customer business to both KONE and GiantKONE 網(wǎng)絡(luò)銷售導(dǎo)致新購(gòu)物中心增長(zhǎng)幅度減小， 預(yù)計(jì)每年購(gòu)物中心新增數(shù)量為 300多個(gè) Online shopping has contributed to the reduced growth in new shopping center openings, 300+ malls continue to be opened annually 3003504004304653421 41 37364701002003004005002 00204060* * * * * * * * * % * 年同比增長(zhǎng)， % 新購(gòu)物中心開(kāi)張數(shù)量，個(gè) 新購(gòu)物中心
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