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Tip 4 Limit your purpose statement to one distinct idea, or one main point ? Ineffective: To inform my audience about the developments of AIDS and the recent testing procedures for HIV infection. ? More effective: To persuade my audience about the developments of AIDS. To inform my audience about the recent testing procedures for HIV infection. Tip 5 Make sure your specific purpose is not too vague or general Example ? Ineffective: To persuade my audience that something must be done about medical care. ? More Effective: To persuade my audience that the government should adopt a system of national health insurance for all people in China. Questions to ask about your specific purpose ? Does my purpose meet the assignment? ? Can I acplish my purpose in the time allotted? ? Is the purpose relevant to my audience? ? Is the purpose too trivial for my audience? ? Is the purpose too technical for my audience? Phrasing the central idea (Also called thesis statement, subject sentence, major thought ) ? What is the central idea? ? Guidelines for the central idea What is the central idea?