廣告行業(yè)術(shù)語(編輯修改稿)
2024-09-01 05:13 本頁面
【文章內(nèi)容簡介】 idity 四 廣告英語術(shù)語營銷計(jì)劃用語廣告信息advertising message廣告計(jì)劃advertising plan廣告戰(zhàn)略advertising strategy自下而上式營銷—bottomup marketing傳播媒介munications media企業(yè)目標(biāo)corporate objectives創(chuàng)意組合creative mix 試驗(yàn)調(diào)查法empirical research 整合營銷傳播integrated marketing munication顧客終身價(jià)值lifetime customer value 營銷目標(biāo)marketing objectives 營銷計(jì)劃marketing plan 營銷戰(zhàn)略marketing strategy需求一滿足式目標(biāo)needstrategy 目標(biāo)/任務(wù)法objective/task method 銷售百分比法percentageofsales method產(chǎn)品概念product concept 關(guān)系營銷relationship marketing 銷售定向式目標(biāo)salestarget objectives 市場份額法/廣告份額法shareofmarket/shareofvoice method 形勢分析situation analysis 利益相關(guān)者stakeholder 分析（優(yōu)勢、弱勢、機(jī)遇與威脅strength/weakness/opportunity/threat analysis簡稱SWOT戰(zhàn)術(shù)tactics 目標(biāo)受眾targetaudience 自上而下式營銷topdown marketing 5 廣告英語術(shù)語行政用語明確表示affirmative disclosure 停止/中止令ceaseanddesist order比較廣告parative advertising 服罪判決書consent decree消費(fèi)者保護(hù)團(tuán)體consumer advocate 消費(fèi)者信息網(wǎng)絡(luò)consumer information networks 消費(fèi)者保護(hù)主義consumerism 版權(quán)copyright 更正廣告corrective advertising 欺騙性廣告deceptive advertising 推薦endorsements 道德廣告ethical advertising 知識(shí)產(chǎn)權(quán)intellectual property 長期宏觀論longterm macro arguments 非產(chǎn)品事實(shí)nonproduct facts 營養(yǎng)標(biāo)識(shí)與教育法Nutritional Labeling and Education Act專利patent 隱私權(quán)privacy rights 夸大puffery 短期操縱論shortterm manipulative arguments 社會(huì)責(zé)任social responsibility 潛意識(shí)廣告subliminal advertising 證據(jù)substantiation 證實(shí)testimonials 商標(biāo)trademark 不正當(dāng)廣告unfair advertising and Trademark Office6 廣告英語術(shù)語銷售用語廣告津貼advertising allowance回購津貼buyback allowance目錄catalog減價(jià)促銷centsoff promotion套裝贈(zèng)送bination offer公司大會(huì)與經(jīng)銷商推廣pany conventions amp。dealer meetings 消費(fèi)者銷售推廣consumer sales promotion 競賽contest聯(lián)合廣告cooperative/coop advertising 優(yōu)惠券coupons 顧客終身價(jià)值customer lifetimevalue數(shù)據(jù)進(jìn)入data access數(shù)據(jù)管理data management 數(shù)據(jù)庫database數(shù)據(jù)庫營銷database marketing 直接營銷direct marketing 直接反應(yīng)廣告 directresponse advertising直接銷售戰(zhàn)略directsales strategy 直接銷售direct selling 陳列津貼display allowance 易地銷售diverting 電子優(yōu)惠券electronic coupons 提前購買forward buying 廣告插頁freestanding inserts 游戲game 店內(nèi)樣品試用instore sampling 聯(lián)絡(luò)媒介linkage media 人員銷售personal selling 售點(diǎn)材料pointofpurchase materials 什錦袋裝樣品polybagging 獎(jiǎng)品premiums 拉式戰(zhàn)略pull strategy 推銷獎(jiǎng)金push money/spiffs 推式戰(zhàn)略push strategy 部分退款rebates 銷售推廣sales promotion 樣品試用sampling 貨位津貼slotting allowance 抽獎(jiǎng)sweepstake 電話營銷telemarketing 貿(mào)易廣告trade advertising 貿(mào)易集中trade concentration 貿(mào)易折扣trade deals 貿(mào)易推廣trade promotion 7 廣告英語術(shù)語媒介運(yùn)用用語出血bleed批量折扣bulk discounts 行業(yè)雜志business magazines 發(fā)行量審核circulation audit 分類廣告classified advertisings分類圖片廣告classified display advertisings截稿日期closing date 彩色樣品紙條color strip 混合收費(fèi)制bination rates 消費(fèi)者雜志consumer magazines 合同收費(fèi)制contract rate 贈(zèng)閱發(fā)行controlled circulation 聯(lián)合形式—cooperative/cpop programs 封面日期cover date 封面位置cover position 購物雜志custom magazine 日?qǐng)?bào)daily newspapers人口版demographic editions 圖片廣告display advertising 實(shí)際收費(fèi)earned rates 農(nóng)業(yè)刊物farm publications 統(tǒng)一收費(fèi)制度flat rate 香味紙條fragrance strips 頻率折扣frequency discounts 黃金版位full position 門式折頁gatefold 地理版geographic editions 基本發(fā)行量guaranteed circulation 橫向刊物horizontal publication 獨(dú)立購物指南independent shopping guide 插頁insert 加插刊登通知insertion order 島形半版island halves 小單元junior unit 地方城市雜志local city magazine 媒介采購員media buyer 全國性雜志national magazines全國性價(jià)格national rate上市日期on
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