廣告行業(yè)術(shù)語(編輯修改稿)
2024-09-01 05:13 本頁面
【文章內(nèi)容簡介】 idity 四 廣告英語術(shù)語營銷計劃用語廣告信息advertising message廣告計劃advertising plan廣告戰(zhàn)略advertising strategy自下而上式營銷—bottomup marketing傳播媒介munications media企業(yè)目標corporate objectives創(chuàng)意組合creative mix 試驗調(diào)查法empirical research 整合營銷傳播integrated marketing munication顧客終身價值lifetime customer value 營銷目標marketing objectives 營銷計劃marketing plan 營銷戰(zhàn)略marketing strategy需求一滿足式目標needstrategy 目標/任務(wù)法objective/task method 銷售百分比法percentageofsales method產(chǎn)品概念product concept 關(guān)系營銷relationship marketing 銷售定向式目標salestarget objectives 市場份額法/廣告份額法shareofmarket/shareofvoice method 形勢分析situation analysis 利益相關(guān)者stakeholder 分析（優(yōu)勢、弱勢、機遇與威脅strength/weakness/opportunity/threat analysis簡稱SWOT戰(zhàn)術(shù)tactics 目標受眾targetaudience 自上而下式營銷topdown marketing 5 廣告英語術(shù)語行政用語明確表示affirmative disclosure 停止/中止令ceaseanddesist order比較廣告parative advertising 服罪判決書consent decree消費者保護團體consumer advocate 消費者信息網(wǎng)絡(luò)consumer information networks 消費者保護主義consumerism 版權(quán)copyright 更正廣告corrective advertising 欺騙性廣告deceptive advertising 推薦endorsements 道德廣告ethical advertising 知識產(chǎn)權(quán)intellectual property 長期宏觀論longterm macro arguments 非產(chǎn)品事實nonproduct facts 營養(yǎng)標識與教育法Nutritional Labeling and Education Act專利patent 隱私權(quán)privacy rights 夸大puffery 短期操縱論shortterm manipulative arguments 社會責(zé)任social responsibility 潛意識廣告subliminal advertising 證據(jù)substantiation 證實testimonials 商標trademark 不正當(dāng)廣告unfair advertising and Trademark Office6 廣告英語術(shù)語銷售用語廣告津貼advertising allowance回購津貼buyback allowance目錄catalog減價促銷centsoff promotion套裝贈送bination offer公司大會與經(jīng)銷商推廣pany conventions amp。dealer meetings 消費者銷售推廣consumer sales promotion 競賽contest聯(lián)合廣告cooperative/coop advertising 優(yōu)惠券coupons 顧客終身價值customer lifetimevalue數(shù)據(jù)進入data access數(shù)據(jù)管理data management 數(shù)據(jù)庫database數(shù)據(jù)庫營銷database marketing 直接營銷direct marketing 直接反應(yīng)廣告 directresponse advertising直接銷售戰(zhàn)略directsales strategy 直接銷售direct selling 陳列津貼display allowance 易地銷售diverting 電子優(yōu)惠券electronic coupons 提前購買forward buying 廣告插頁freestanding inserts 游戲game 店內(nèi)樣品試用instore sampling 聯(lián)絡(luò)媒介linkage media 人員銷售personal selling 售點材料pointofpurchase materials 什錦袋裝樣品polybagging 獎品premiums 拉式戰(zhàn)略pull strategy 推銷獎金push money/spiffs 推式戰(zhàn)略push strategy 部分退款rebates 銷售推廣sales promotion 樣品試用sampling 貨位津貼slotting allowance 抽獎sweepstake 電話營銷telemarketing 貿(mào)易廣告trade advertising 貿(mào)易集中trade concentration 貿(mào)易折扣trade deals 貿(mào)易推廣trade promotion 7 廣告英語術(shù)語媒介運用用語出血bleed批量折扣bulk discounts 行業(yè)雜志business magazines 發(fā)行量審核circulation audit 分類廣告classified advertisings分類圖片廣告classified display advertisings截稿日期closing date 彩色樣品紙條color strip 混合收費制bination rates 消費者雜志consumer magazines 合同收費制contract rate 贈閱發(fā)行controlled circulation 聯(lián)合形式—cooperative/cpop programs 封面日期cover date 封面位置cover position 購物雜志custom magazine 日報daily newspapers人口版demographic editions 圖片廣告display advertising 實際收費earned rates 農(nóng)業(yè)刊物farm publications 統(tǒng)一收費制度flat rate 香味紙條fragrance strips 頻率折扣frequency discounts 黃金版位full position 門式折頁gatefold 地理版geographic editions 基本發(fā)行量guaranteed circulation 橫向刊物horizontal publication 獨立購物指南independent shopping guide 插頁insert 加插刊登通知insertion order 島形半版island halves 小單元junior unit 地方城市雜志local city magazine 媒介采購員media buyer 全國性雜志national magazines全國性價格national rate上市日期on
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