廣告行業(yè)術(shù)語-在線瀏覽
2024-09-15 05:13本頁面
【正文】 tional rate上市日期onsale date 公開收費(fèi)制度open rate 訂閱發(fā)行paid circulation 自動彈啟式廣告popup advertising 自選版位費(fèi)preferredposition 預(yù)印廣告插頁preprinted inserts 初級發(fā)行量primary circulation 清樣proof copy 公告public notice 費(fèi)率基準(zhǔn)rate notice 價(jià)目表rate card 閱讀告示reading notice 地區(qū)性刊物regional publications 二級讀者量secondary/passalong readership 欠資收費(fèi)制short rate 多胞胎版split runs標(biāo)準(zhǔn)型報(bào)紙standardsize newspaper 周日增刊Sunday supplement 小報(bào)型報(bào)紙tabloid newspaper 撕樣tear sheets 縱向刊物vertical publication 數(shù)量折扣volume discounts 周報(bào)weekly newspapers 8廣告英語術(shù)語媒介策劃用語廣告印象advertising impression 廣告反應(yīng)曲線advertising response curve 注意度attention value 受眾audience 受眾目標(biāo)audience objectives 間歇式排期blinking 品牌開發(fā)指數(shù)brand development index集中式bursting 品種開發(fā)指數(shù)category development index發(fā)行量circulation 持續(xù)性continuity 持續(xù)式continuous schedule 成本效益cost efficiency 單位成本cost per point 千人成本cost per thousand 創(chuàng)意組合creative mix 分布目標(biāo)distribution objectives 有效頻次effective frequency 有效到達(dá)率effective reach 暴露值exposure value 起伏式fighting schedule 頻次frequency 總印象gross impressions 毛評點(diǎn)gross rating points市場markets 組合mechanics媒介media 媒介策劃media planning 媒介載體media vehicles信息力度message weight 方法methodology 組合媒介法mixedmedia approach 資金money 驅(qū)動值motivation value 看見機(jī)會opportunity to see 脈沖式pulsing schedule 視聽率rating 到達(dá)率reach 每冊讀者數(shù)readers per copy 近期策劃recent planning 路障式roadblocking 外溢媒介spillover media 增效效應(yīng)synergy 電視戶television households 9廣告英語術(shù)語戶外媒介用語廣告禮品advertising specialty 基本巴士單位basic bus 展臺booths 路牌bulletin structure 車內(nèi)尾部招貼carend posters 電影貼片廣告cinema advertising 名錄directories8張招貼eightsheet posters 電子顯示屏electronic signs陳列品exhibits 陳列媒介exhibitive media 全面登場full showing 車內(nèi)廣告牌inside cards 100露出數(shù)100 showing 戶外媒介outofhome media 車體招貼outside posters 包裝packaging 獎品premiums 產(chǎn)品安插product placement 登場showing 看板spectaculars 標(biāo)準(zhǔn)戶外廣告standardized outdoor advertising 成品招貼stock posters 優(yōu)惠贈券takeones出租車外殼taxicab exteriors 終點(diǎn)站招貼terminal posters30張招貼架30sheet poster panel整車牌位total bus 商業(yè)展示會trade shows交通廣告transit advertising 車站棚廣州廣告transit shelter advertising 錄象手冊video brochure 10廣告英語術(shù)語公共關(guān)系用語社論式廣告advertorial 倡導(dǎo)廣告advocacy advertising 伏擊式營銷ambush marketing 視聽材料audiovisual materials 公告牌bulleting boards社會參與munity involvement 社會識別廣告corporate identity advertising 危機(jī)管理crisis management 娛樂entertainment展品exhibits 特寫feature articles 內(nèi)部通報(bào)house organ 以貨貸款in kind機(jī)構(gòu)廣告institutional advertising游說lobbying前期市場企業(yè)廣告market prep corporate advertising 營銷公關(guān)marketing public relation 新聞簡報(bào)news/press release 意見抽樣opinion sampling 慈善行為philanthropy 招貼posters傳媒炒作press agentry 傳媒工具press/media kit 公共事務(wù)public affairs 公共關(guān)系戶public relations 公共關(guān)系廣告public relations advertising 宣傳publicity 公眾publics 招聘廣告recruitment advertising 聲望經(jīng)營reputation management 撰寫講演稿speechwriting 贊助sponsorship 賽場營銷venue marketing 新聞通報(bào)錄象video news release 11廣告英語術(shù)語創(chuàng)作用語藝術(shù)art 藝術(shù)方向art direction藝術(shù)家artist 美術(shù)總監(jiān)art director 大創(chuàng)意big idea 頭腦風(fēng)暴法brainstorming 傳播媒介munications media 概念化conceptualization 文案人員copywriter 創(chuàng)意綱要creative brief 創(chuàng)意過程creative process 創(chuàng)意總監(jiān)creative director 創(chuàng)意金字塔creative pyramid創(chuàng)意creative 創(chuàng)造creativity 感性訴求emotiona
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