【文章內容簡介】 tegies for Surviving in the Cutthroat Web Economy. Harvard Business Review。 Boston。 Jul/Aug 1999。 John T Landry。 [26] Emerce: Taxing the Web. Harvard Business Review。 Boston。 Jul/Aug 1999。 Andrea Ovans。 [27] How emerce will trump brand management. Harvard Business Review。 Boston。 Jul/Aug 1999。 Peter Sealey。 [28] Marketing: The economics of piracy. Harvard Business Review。 Boston。 Jul/Aug 1999。 Nicholas G Carr。 [29] Being virtual: Character and the new economy. Harvard Business Review。 Boston。 May/Jun 1999。 Nicholas G Carr。 [30] Marketing: The economics of customer satisfaction. Harvard Business Review。 Boston。 Mar/Apr 1999。 Nicholas G Carr。 [31] Judo strategy: The petitive dynamics of Internet time. Harvard Business Review。 Boston。 Jan/Feb 1999。 David B Yoffie。 Michael A Cusumano。 [32] Are networks driving the new economy? Harvard Business Review。 Boston。 Nov/Dec 1998。 Peter L Bernstein。 [33] Versioning: The smart way to sell information. Harvard Business Review。 Boston。 Nov/Dec 1998。 Carl Shapiro。 Hal R Varian。 [34] The discipline of innovation. Harvard Business Review。 Boston。 Nov/Dec 1998。 Peter F Drucker。 [35] The oldnew economy. Harvard Business Review。 Boston。 Nov/Dec 1998。 Nan Stone。 [36] Supply chain management: The case for alliances. Harvard Business Review。 Boston。 Nov/Dec 1998。 John T Landry。 [37] How venture capital works. Harvard Business Review。 Boston。 Nov/Dec 1998。 Bob Zider。 [38] Electronic merce: A new take on Web shopping. Harvard Business Review。 Boston。 Jul/Aug 1998。 John T Landry。[39] Estimating and updating the activity costs for handling customer orders. Harvard Business Review。 Boston。 Jul/Aug 1998。 Anonymous。 [40] Wele to the experience economy. Harvard Business Review。 Boston。 Jul/Aug 1998。 B Joseph Pine II。 James H Gilmore。 [41] Building a story that works. Harvard Business Review。 Boston。 May/Jun 1998。 Anonymous。[42] Strategic stories: How 3M is rewriting business planning. Harvard Business Review。 Boston。 May/Jun 1998。 Gordon Shaw。 Robert Brown。 Philip Bromiley。 [43] The power of virtual integration: An interview with Dell Computer39。s Michael Dell. Harvard Business Review。 Boston。 Mar/Apr 1998。 Joan Magretta。 [44] The politics of Email. Harvard Business Review。 Boston。 Mar/Apr 1998。 Nicholas Carr。 [45] The petitive dynamics of networkbased businesses. Harvard Business Review。 Boston。 Jan/Feb 1998。 Kevin P Coyne。 Renee Dye。 [46] Make a bundle bundling. Harvard Business Review。 Boston。 Nov/Dec 1997。 Andrea Ovans。 [47] Making strategy: Learning by doing. Harvard Business Review。 Boston。 Nov/Dec 1997。 Clayton M Christensen。 [48] Strategy under uncertainty. Harvard Business Review。 Boston。 Nov/Dec 1997。 Hugh Courtney。 Jane Kirkland。 Patrick Viguerie。 [49] Strategy and the new economics of information. Harvard Business Review。 Boston。 Sep/Oct 1997。 Philip B Evans。 Thomas S Wurster。 [50] The real problem with puters. Harvard Business Review。 Boston。 Sep/Oct 1997。 Michael Schrage。 [51] Where the new businesses will emerge. Harvard Business Review。 Boston。 Sep/Oct 1997。 Anonymous。 課程在線材料 (Online materials) The changes in technology and business over the past 20 years have been dramatic and farreaching. Navigating the even more astonishing changes in the future requires some perspective on the developments of the recent past. How did we get to where we are? What technological, economic and political forces have generated the current state of emerce? How are these forces likely to change into the future? What are the basic features of emerce as it exists today? Answering these and other questions requires some history, some technological background, and some analysis.[1] Origins of High Technology and the Internet The Computer Industry A Brief History History of the Computer History of