管理學院市場營銷專業(yè)詞匯中英文對照表(編輯修改稿)
2025-07-28 00:12 本頁面
【文章內容簡介】 direct product profitability (DPP) 直接產(chǎn)品盈利性/利潤率discount rate 貼現(xiàn)率discount/premium price policies 折扣/溢價策略discriminant analysis 差異分析法discriminatory adjustments 歧視價格調整discriminatory pricing adjustments 歧視定價調整disjunctive model 分離模型dissonanceattribution hierarchy 不和諧歸屬層次結構distribution channel designs 分銷渠道設計distribution channel objectives 分銷渠道的目標distributor/store (private lables) brands 分銷商/私有品牌divest 撤退divest 出讓divestment or liquidation 收回投資或清算dividend 紅利dogs 瘦狗類domestic target marketing strategies 國內目標市場定位的營銷戰(zhàn)略dropping products 放棄產(chǎn)品dual/two channel distribution systems 雙重分銷系統(tǒng)duplication （媒體）重復durability 耐用性early vs late adoption 早期采購與后期采購earnings per share 每股收益economic and technological factors 經(jīng)濟技術因素economic power 經(jīng)濟權education services 教育服務effectiveness 有效性emergency goods 急需品emotional appeals 情感訴求empathy 移情作用empirical evidence 經(jīng)驗性實例empowerment 授權encoding 編碼end use 最終使用endorsement 贊同engineering （產(chǎn)品）工程設計entrepreneurial strategy 企業(yè)家戰(zhàn)略entry strategies 進入戰(zhàn)略environment and packaging disposal 環(huán)境與包裝處理environment factors 環(huán)境因素environmental scanning 環(huán)境掃描/分析environmental strategy 環(huán)境戰(zhàn)略establishment 機構ethical audit （公司）倫理審計ethics of marketing 營銷倫理道德ethnic position 種族構成evaluation and reward systems 評估與獎勵體系evaluation and selection of supplier 評估和選擇供應商evaluation of alternatives 評估替代品/各種選擇evaluation of brands 品牌評估everyday lowprice (EDLP) 天天低價evoked set 引發(fā)的組合evolution of market 市場演變exclusive dealing 獨家銷售exclusive distribution 獨家分銷executive summary 執(zhí)行摘要exhibition media 展示廣告媒體exit barriers 退出壁壘expansion path 擴張途徑expectation measures （顧客）預期測度expectations of customers 顧客期望expected unit sales 預計產(chǎn)量expected value 期望價值experience curve 經(jīng)驗曲線experimental research 實驗性研究expert power 專長權exploratory research 探索性研究export agents 出口代理（商）export jobbers 出口批發(fā)商export management pany 出口管理公司export merchants 出口貿易商exporting 出口商品extended use strategy 擴大使用戰(zhàn)略extending volume growth 擴大市場份額extrapolation of past sales trends 過去銷售趨勢推測法facilitating agencies 輔助/中介機構factor analysis 因素分析法family branding 家族品牌family life cycle 家庭生命周期fear appeals 恐懼/顧慮訴求features 特征Federal Department Stores 聯(lián)邦百貨商店Federal Trade Code （FTC) 聯(lián)邦貿易法案FedEx (Federal Express) 聯(lián)邦快遞feedback data 反饋數(shù)據(jù)field test marketing 實地市場測試financing 融資fisheries 漁業(yè)fit and finish 結實度與外觀flanker strategy 側翼進攻戰(zhàn)略flanker/fighting brand 戰(zhàn)斗品牌flanking and encirclement strategies 側翼進攻與圍堵戰(zhàn)略flat organizational structure 扁平的組織結構FOB origin pricing FOB產(chǎn)地定價法focus
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