管理學(xué)院市場營銷專業(yè)詞匯中英文對照表-文庫吧
2025-06-16 00:12 本頁面
【正文】 rmance to specifications 與規(guī)格一致conformance 一致性confrontation strategy 對抗戰(zhàn)略conjoint measurement 聯(lián)合測度法conjunctive model 聯(lián)合模型consumer decisionmaking 消費(fèi)者（購買）決策consumer goods channels 消費(fèi)品分銷渠道Consumer Goods Pricing Act, USA 美國消費(fèi)品定價(jià)法案consumers39。 perceptions 消費(fèi)者感知contingency planning 權(quán)變計(jì)劃contract construction 契約建筑業(yè)contract manufacturing 契約制造業(yè)contraction/strategic withdrawal strategy 收縮/戰(zhàn)略性撤退戰(zhàn)略contractual entry modes 契約式進(jìn)入模式contractual vertical marketing systems 合約式垂直營銷系統(tǒng)contribution margin analysis 邊際貢獻(xiàn)（貢獻(xiàn)毛利）分析contributrion margin 邊際貢獻(xiàn)control strategies 控制戰(zhàn)略cooperative advertising 合作性廣告coordination and conflict resolution 協(xié)調(diào)與沖突解決coproduction 合作生產(chǎn)core benefit proposition (CBP) 核心利益方案/提議corollarydata method 推定數(shù)據(jù)法corporate vertical marketing systems 公司式垂直營銷系統(tǒng)corporate/institutional advertising 團(tuán)體/社會(huì)公共機(jī)構(gòu)廣告corrective action 矯正行動(dòng)cost effectiveness 成本有效性cost leadership strategy 成本領(lǐng)先戰(zhàn)略cost of capital 資本成本cost of goods sold (COGS) 產(chǎn)品銷售成本cost reductions 降低成本產(chǎn)品costandvolume relationship 成本數(shù)量關(guān)系costoriented pricing 成本導(dǎo)向定價(jià)法costplus/markup pricing 成本加成/溢價(jià)定價(jià)法costs and benefits of marketing functions 營銷職能的成本和效益costs of petitors 競爭者成本costs of distribution 分銷成本countertrade 對等貿(mào)易coverage of geographic market 地域性市場的范圍coverage of relevant retailers 相關(guān)零售商的銷售范圍credibility 信譽(yù)credit terms 信貸條款critical assumptions 關(guān)鍵假設(shè)crosselasticity 交叉彈性customary pricing 習(xí)慣性定價(jià)法customer contact 顧客接觸customer intimacy 顧客親密度customer organization of sales force 按客戶組織銷售隊(duì)伍customer retention 顧客維系/保留customer satisfaction 顧客滿意度customer segment pricing 顧客細(xì)分市場定價(jià)customeroriented pricing 顧客導(dǎo)向定價(jià)法customers39。 perception 顧客感知customizing 定制deceptive advertisements 欺騙性廣告decoding 解碼defect rate 缺陷率defender strategy 防御型戰(zhàn)略defensive newproduct development strategy 防御性新產(chǎn)品開發(fā)戰(zhàn)略defensive positioning 防御性定位demand characteristics 需求特征demand curve 需求曲線demandoriented pricing 需求導(dǎo)向定價(jià)法demographic environment 人口統(tǒng)計(jì)環(huán)境dependability 可靠性deregulation 放松管制derived demand 衍生需求descriptive research 描述性研究design decisions 設(shè)計(jì)決策desired percentage markup on retail 預(yù)期零售利潤率desired percentage return 預(yù)期回報(bào)率determinant attributes 關(guān)鍵屬性determinants 決定因素different responses 差別反應(yīng)differentiated defender strategy 差異化防御戰(zhàn)略differentiated marketing 差異化營銷differentiation over time 不同時(shí)間的差異diffusion of innovation theory 創(chuàng)新擴(kuò)散理論dimension 因素dimensions of quality 質(zhì)量維度direct costing profitability analysis 直接成本盈利性分析direct marketing via advertising media 通過廣告媒體的直接營銷direct marketing 直接營銷
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