【文章內容簡介】 portunities for the business to expand both existing and potential, product, service and industry markets, through the construction of a Strategic Marketing Plan.BPIP項目的模塊五包括以下內容：Module 5 of the BPIP involves the following elements: 按照客戶選擇標準，將客戶進行分類；Categorising clients into classifications, using client selection criteria。 對產品和服務進行評估分析，使其與目標市場相符合；Reviewing product and services lines and analysing their assimilation into the target market。 制定定價和定位戰(zhàn)略；Formalising the pricing and positioning strategies。 運用頭腦風暴的方式討論有關產品的承諾；Brainstorming the use of guarantees。 評估目前營銷戰(zhàn)略的成功之處以及將來戰(zhàn)略成功的可能性；Reviewing the success of current marketing strategies and the potential success of impending strategies。 and 對目前的銷售戰(zhàn)略進行評估，設計將來12個月的營銷和促銷的活動一覽表。Reviewing current sales strategies and designing a marketing and promotional calendar for the next twelvemonth period.模塊六－企業(yè)系統(tǒng)化Module 6 – Business Independence.本模塊的目的在于將商業(yè)運作系統(tǒng)化，并增加企業(yè)價值。The purpose of this module is to systemise the business, and make it more valuable. BPIP模塊六包括以下內容：Module 6 of the BPIP involves the following elements: 設計清晰和適當?shù)奈臋n系統(tǒng)；Designing clear and appropriate system documentation。 明確各公司職員的角色；Clarifying team member roles。 確認并消除系統(tǒng)的瓶頸；Identifying and removing system bottlenecks。 and 掌握公司職員的知識產權，使其成為有形的資產。Capturing and making tangible the intellectual property of team members. 模塊七－組織結構、知識、環(huán)境管理和技術戰(zhàn)略Module 7 – Organizational Structure, Knowledge, Environmental Management and Technology Strategies該模塊注重于內部經營的系統(tǒng)化，運用這樣的方法，您能夠通過使您的員工參與知識戰(zhàn)略的制定和運用，增加企業(yè)的價值。This module of the BPIP focuses on systemisation within the business, and the ways in which you can increase the value of your business through involving your team members in the development of a knowledge strategy.BPIP模塊七包括以下的內容：Module 7 of the BPIP involves the following elements: 確定目前系統(tǒng)化的水平，包括對于系統(tǒng)弱點的確認； Ascertaining the current level of systemisation, including the identification of system weaknesses。 理解員工所面臨的問題；Gaining an understanding of team member frustrations。 通過對于問題“根源”的確認，促使問題得到解決；Facilitating problem resolution through the identification of the “root” cause。 制定一個針對將來所需資源的技術行動方案；Developing a technology action plan for required resources moving forward。 理解環(huán)境對商業(yè)運作所產生的影響；Gaining an understanding of the impact of the environment on business operations。 and 執(zhí)行一項以持續(xù)改善為目的系統(tǒng)。Implementing of a system for continuos improvement.模塊八－反饋和持續(xù)改善Module 8 – Feedback and Continuous Improvement.在BPIP的最后階段，是要將項目整合為一體，并開發(fā)工具來幫助日常經營活動的開展。The final stage of the BPIP is about putting the whole program together and developing tools that assist in the daytoday running of the business. BPIP模塊八包括以下內容：Module 8 of the BPIP involves