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led行業(yè)英文論文正稿(編輯修改稿)

2024-07-25 08:15 本頁(yè)面
 

【文章內(nèi)容簡(jiǎn)介】 ame lighting shop. Therefore, as professional marketer, it need to design best marketing strategy to lead buyers buy “Neo” LED table lamp. How does the people deliver value? People: After assessing current LED lighting market, sales finally realize that “Neo” LED lighting is not wellknown brand as PHILP LED lighting. Therefore, how could marketers find a good mercial strategy to persuade or lead end users to purchase “Neo” brand LED lighting. The marketers need to know which end users are involved in the buying decision and what role each end users plays. Identifying the buying decision maker in many transactions is fairly easy, because most people when they decide to buy some items, they play a serial of roles: initiatorinfluencerdeciderbuyeruser. Therefore, marketers need to identify who would play the various roles because this information affects product advertising and turnover in target market. Such as if “Neo” LED lighting marketers find that parents make buying decisions for their children studying, it will direct most of its advertising for these “quality” and “protecting eyesight” models for parents. Even if “Neo” LED lighting targets its advertising for “protecting eyesight” towards parents, the advertising are likely to include children and others who might initiate or influence the buying decision. So “Neo” lighting pany will design its LED lighting with features that meet the needs of those buyingdecision participants. Releasing the main participants and the roles they play helps the marketer finetune the marketing program. People would play various roles in buying behavior at different occasion. People are one of the elements of service marketing mix. People define a service. In case of service marketing, people can make or break an organization. Thus many panies nowadays are involved into specially getting their staff trained in interpersonal skills and customer service with a focus towards customer satisfaction. In fact “Neo” LED lighting pany has to show that their staff is better than the rest. How does the price deliver value? Pricing – Pricing in case of services is rather more difficult than in case of products. Thus these elements have to be taken into consideration while costing. Generally service pricing involves taking into consideration labor, material cost and overhead costs. By adding a profit mark up you get your final service pricing. Price is the only element in the marketing mix that produces profit for pany, if LED table lamp follows a highprice, highprofit strategy, it would attract serious petition, but a lowprice and lowmargin strategy could stop many petitors even take them out of LED lighting market. The rest elements of product stand for costs. Price is monly regarded as the basic practical problem facing marketing executives. A final buyer considering purchasing a LED table lamp in lighting shop will evaluate values of parable products. When “Neo” LED lighting sales people promote LED table lamp to some customers in lighting shop, and some consumers would say “I found the another brand is cheaper than yours”. After hearing such words, “Neo” lighting sales people needs to learn whether this customer think “Neo” lighting product is really more expensive than the another manufacturers, or just want to bargain with the price. Sales people must suggest customer that “everyone like taking less money to buy quality one in this world, and it is not any panies would offer best after sales service and high quality by low price of products. Such as cheap economical air ticket never offer firstclass air ticket for passengers, does not it?” “Neo” sales people would suggest customers give their responds so that they know how to motivate customers to buy “Neo” LED lighting. “Neo” LED lighting adopt functional transformer ensure LED chip work very well, even “Neo” LED lighting could offer best service to customers. Price is just overstated when customers purchase items, most of time they would care quality much more than price when they are using LED table lamp. How does the place deliver value? Place Place in case of services determine where is the service product going to be located. A lighting shop will be better placed in a business hub with a lot o
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