【文章內(nèi)容簡(jiǎn)介】 .......................................31 老牌房產(chǎn)開(kāi)發(fā)商介入寫(xiě)字樓市場(chǎng) ......................................................................................................31 住宅建設(shè)民營(yíng)企業(yè)介入寫(xiě)字樓市場(chǎng) ..................................................................................................32 次中心與城郊結(jié)合部首先啟動(dòng) ..........................................................................................................32 開(kāi)發(fā)商跟風(fēng)操作明顯 ..........................................................................................................................32 開(kāi)發(fā)商對(duì)建筑品質(zhì)的追求不夠 ..........................................................................................................32 營(yíng)銷(xiāo)競(jìng)爭(zhēng)低層次 ..................................................................................................................................32 需求特點(diǎn)分析 ...........................................................................................................................................33 需求地段特點(diǎn) ......................................................................................................................................33 需求價(jià)格特點(diǎn) ......................................................................................................................................33 需求面積特點(diǎn) ......................................................................................................................................33 需求關(guān)鍵因素 ......................................................................................................................................34 寫(xiě)字樓發(fā)展趨勢(shì) .......................................................................................................................................34 寫(xiě)字樓開(kāi)發(fā)以政府城市規(guī)劃為依托 ..................................................................................................34 準(zhǔn)確定位市場(chǎng)和目標(biāo)客戶(hù)群，量體裁衣迎合市場(chǎng)梯式需求 ..........................................................34 突破原有營(yíng)銷(xiāo)策略，積極引進(jìn)新的理念 ..........................................................................................356 6............................................................................................................................................................二手房市場(chǎng) 36 市場(chǎng)概況 ...................................................................................................................................................36 成交量 ..................................................................................................................................................37 價(jià)格 ......................................................................................................................................................38 供求比例 ..............................................................................................................................................39 支付方式 ..............................................................................................................................................40 客戶(hù)構(gòu)成 ..............................................................................................................................................40 阻礙二級(jí)市場(chǎng)發(fā)展的因素 .......................................................................................................................41 配套政策相對(duì)滯后 ..............................................................................................................................41 房改房沒(méi)有完全產(chǎn)權(quán) ..........................................................................................................................41 房改房上市手續(xù)繁雜，時(shí)間長(zhǎng) ..........................................................................................................41 貨幣化分配政策不明朗 ......................................................................................................................41 售房戶(hù)心理價(jià)位過(guò)高 ..........................................................................................................................42 按揭利率過(guò)高，時(shí)間過(guò)短 ..................................................................................................................42 房改房硬性評(píng)估 ..................................................................................................................................42 主要廠商 ...................................................................................................................................................427 7........................................................................................................................................................單身公寓市場(chǎng) 43 市場(chǎng)概況 ...................................................................................................................................................43 區(qū)域分析 ..............................................................................................................................................43 購(gòu)買(mǎi)目的 ..............................................................................................................................................43 購(gòu)買(mǎi)影響因素 ......................................................................................................................................43 市場(chǎng)特點(diǎn) ...................................................................................................................................................44 缺乏品牌產(chǎn)品 ......................................................................................................................................44 缺乏開(kāi)展租賃業(yè)務(wù)的開(kāi)發(fā)商 ..............................................................................................................44 缺乏老年公寓 ......................................................................................................................................44 適宜白領(lǐng)的中檔單身公寓不足 ..........................................................................................................448 8................................................................................................................................................行業(yè)關(guān)鍵成功因素 45 土地 ........