【文章內(nèi)容簡(jiǎn)介】 furniture manufacturing countries, like Italy, Germany, and Canada. Compared to those countries, product design and quality of Chinese furniture products exists heavy disparity, but the price of Chinese furniture is much lower.In the future international market, Chinese furniture will confront more petition from developing countries like Poland, Vietnam, Malaysia, and Mexico. Those countries not only have abundant forest resource, but enjoy the same cheap labor resource like China. In the petition of global furniture market, those countries will be powerful rivals of Chinese furniture manufacturing, by introducing foreign capital and selfdevelopment accumulation.. Domestic Market EnvironmentAccording to National Bureau of Statistics (NBS), it was preliminary calculated that GDP was billion RMB in the first half of this year, which nominally increased by % pared to that of 2009. Calculated at parable price, GDP raised by % from a year ago, % faster than that of last year. Hereinto, value added of primary industry was billion RMB, increased by %。 secondary industry was 8583 billion RMB, increased by %。 tertiary industry was billion RMB, increased by %. Statistics shows that upward trend of national economy is gradually enhancing, and the overall situation is positive and satisfied. Since 2008, financial crisis and debt crisis emerged successively, and appreciations of RMB and trade protectionism were on the rise. Because of those factors, furniture export enterprise suffered a serious defeat. Some of them ended up in bankrupt, and some seized the lifeblood of domestic market.With a series of stimulating economic policies, domestic market of furniture manufacturing maintained steady growth.2. Sector Economic Operation AnalysisIn 2009, Chinese furniture market was subjected to the damage of inflation, financial downturn, and property market swing, so both of its export and domestic market slid backward. In 2009, China is in postcrisis era. From kinds of indicators in the first half of this year, furniture manufacturing is recovering gradually, and operating stably. Industry degree of Furniture Manufacturing: Ringing UpFigure 2: Boom index of Furniture Manufacturing In the second quarter of 2010, national enterprise booming index was , 3 higher than the first quarter。 industrial enterprise booming index was , higher than last quarter. Since the fourth quarter of 2009, booming index of 39 industrial categories enterprises was in normal boom region and was in rising tendency. Enterprise booming index is continuing to be good, manifesting that the whole economy has gone out of financial crisis and is on the way to normal state. In the long run, booming index of furniture manufacturing is lower than national enterprises’ and industrial enterprises’. It dropped to in the first quarter of 2009, which was the lowest in the history. After that, it started to boost continually。 in the fourth quarter of 2009, it reached to as high as . After a slight fall in the first quarter of 2010, it improved to in the second quarter, which was the highest number since 2007. The phenomenon indicates that furniture manufacturing is recovering but shaking in the short term. Production and Marketing of Furniture Manufacturing: continuing to grow Increasing by more than 20% in the first half of 2010Figure 3: Output and Growth rate of Furniture Manufacturing According to the statistics from NBS, from January to May of 2010, total national furniture production was billion pieces, parative growing by %, which was % higher than last year. Among major products, production of wooden furniture was million pieces, and parative growth was %。 soft furniture was million pieces, and parative growth was %。 metal furniture was billion pieces, and parative growth was %. Besides, in the second quarter, furniture production increased pared to last quarter, and it keeps a continuous growth. Figure 4: Comparative growth of different kinds of furniture productsIn the first half of this year, monthly production reached to the low stage in February, after which it began to increase steadily, and the parative data was in the trend of rapid development, which indicated that furniture manufacturing was in the course of developing “quality” instead of “quantity”. Among major products, production of wooden and metal furniture increased identically with the overall trend, while parative growth of soft furniture fell % and went down to minus % in January of 2010 after its quick growth in November and December, but it rebounded in the following February to June. In regional distribution, production of the first five from January to April was Zhe Jiang, Guang Dong, Fu Jian, Shan Dong, Shang Hai, whose total production was 82% of national output。 and production of the first ten took up 94% of national output. Figure 5: Regional distribution of furniture production from JanuaryApril of 2010 Steady Growth of Sales Value amp。 Favorable Marketing ConvergenceIn the first months, sales value of furniture manufacturing was billion RMB, paratively growing by %, which was % higher than light industry during that time. Its marketing convergence was favorable, and accumulative rate of produce and sale was %, parative decreasing by %.Figure 6: Monthly amp。 Accumulative Sales Value of Furniture Manufacturing In the first half of this year, the trend of monthly sales value of furniture manufacturing was the same as the production. On account of the Spring Festival, sales value touched the bottom in February, recovered in March, grew steadily in April and May, and reached the highest in June.From the monthly rate of production and sales, the trend in the first half of this year was similar to that of 2009. Rate of production and sales in March decreased by % pared to that in February。 it recovered to % in April。 and it was % in May, decreased pared to April.Figure 7: Output value of furniture from January Apri