市場營銷專業(yè)英語重點整理(編輯修改稿)
2025-05-01 00:39 本頁面
【文章內(nèi)容簡介】 認為一個組織應該確定目標市場的需求和興趣，然后應以一種方式向顧客提供最大價值，這種方式必須保持和改進消費者及整個社會的福利水平。社會營銷觀念是五個營銷管理哲學中最新的。 A sound marketing program starts with identifying the differences that exist within a market, a process called market segmentation, and deciding which segments will be pursued as target markets. 翻譯：一個合理的營銷計劃應以區(qū)分市場中存在的差異為起點，這一過程被稱為市場細分，它還包括將何種市場細分作為目標市場。 The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a oneproduct, massmarket strategy. 翻譯：市場細分的缺點是，其導致了比單一產(chǎn)品、單一大市場策略更高的生產(chǎn)和營銷成本。 Sale promotion includes a wide variety of promotion tool designed to stimulate earlier of stronger market response. It includes consumer promotion, trade promotion, and sales force promotion. 翻譯：營銷推廣是指種類繁多的促銷方式，以便刺激市場作出盡可能早的或強烈的反應，包括針對消費者的、針對中間商的和針對推銷人員的營業(yè)推廣。 They offer strong incentives to purchase by providing inducements or contributions that give additional value to consumers. 翻譯：營業(yè)推廣通過提供某些優(yōu)惠來刺激和誘導購買。 ColgatePalmolive Canada is a wholly owned subsidiary of ColgatePalmolive, a large multinational with divisions in 58 countries Worldwide pany sales in 1986 were ＄ billion with profits of ＄170 million. 翻譯：高露潔——帕爾莫利夫加拿大公司是在5
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