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e than offset all the investments and expenses incurred in pursuit of our goal which we now call “Mission Zero”: zero environmental impacts by the year 2020. This has allowed the business case for sustainability to develop and bee crystal clear. Costs are down, not up — dispelling a myth and exposing the false choice between the environment and the economy. 將一個處于鼎盛時期的贏利企業(yè)拆卸分解,從商業(yè)的角度看合理嗎?僅消除浪費這一項行動,以及13年來因此而節(jié)約下來的3億7千2百萬美元的成本,不僅抵消而且超出了我們在追求持續(xù)發(fā)展目標方面的投資和花費總額。我們現在將此目標命名為“歸零使命”:到2020年實現對環(huán)境的零影響?!皻w零使命”使這個可持續(xù)性發(fā)展的實業(yè)案例得以發(fā)展,并變得清澈透明。成本下降了,并非上升了,一個虛構的理念就此打破,讓我們看到在環(huán)境和經濟之間并非必然就是擇此傷彼的虛假選擇。 Amazingly, this initiative has produced a better business model, a better way to bigger and more legitimate profits. It outpetes its petitors in the rough and tumble of the marketplace, but not at the expense of the Earth or future generations. Instead it includes Earth and generations not yet born in winwinwin relationships. As validation of this, the Interface share price has moved from $2 to $20 in four years, as we have dug out of the deepest, longest recession in our industry’s history, a recession we might not have survived without the enormous boost of sustainability. 令人驚訝的是,這一創(chuàng)舉產生了一個更好的商業(yè)模式,找到了一個可獲取更大利潤,并且收入更加合法的更好的途徑。這種模式在激烈殘酷的市場競爭中擊敗了它的所有對手,卻并不以傷害地球或后代的利益為代價。相反,這種模式將地球和尚未出生的后代納入一種三贏的關系。作為證明,英特飛的股價四年內從2美元攀升至20美元,公司也從產業(yè)史上影響最深、持續(xù)最久的經濟衰退中脫險而出。如果沒有可持續(xù)性發(fā)展的極大推動,我們也許無法在這場經濟衰退中存活下來?! ut, what about the big picture? What does the Interface journey have to teach us? A sustainable society into the indefinite future depends totally and absolutely on a vast, ethically driven redesign of the industrial system, triggered by an equally vast mindshift — one mind at a time, one organization at a time, one technology at a time, one building, one pany, one university curriculum, one munity, one region, one industry at a time — until the entire system has been transformed into a sustainable one existing ethically in balance with Earth’s natural systems, upon which every living thing, even civilization itself, utterly depends. 但是,怎樣從全局來看呢?英特飛的歷程能給我們帶來什么啟迪?一個可持續(xù)發(fā)展的社會要想久遠維系,就需要全方位地、徹頭徹尾地對工業(yè)體系進行龐大的、由道德驅動的重新設計,這要由同樣龐大的思想認識轉變來啟動,即一次改變一個想法、一個機構、一項技術、一座建筑、一家公司、一所大學的課程、一個社區(qū)、一個地區(qū)、一個行業(yè),直到整個體系轉變成為一個可持續(xù)發(fā)展的,在道德準則上能與地球生態(tài)系統和諧相處的體系,這才是所有的生物,乃至文明本身完全賴以生存的基礎?! ne person, you, can make the difference in your organization. The key is: Do something, then do something else. 即使一個人,你本人,也能在你的機構中發(fā)揮作用。關鍵是:行動起來先做一件事,接著再做另一件。 (771 words) Unit 2 Nobel Prize WinnersPassage AEinstein’s Compass愛因斯坦的指南針Young Albert was a quiet boy. “Perhaps too quiet”, thought Hermann and Pauline Einstein. He spoke hardly at all until age 3. They might have thought him slow, but there was something else evident. When he did speak, he’d say the most unusual things. At age 2, Pauline promised him a surprise. Albert was excited, thinking she was bringing him some new fascinating toy. But when his mother presented him with his new baby sister Maja, all Albert could do was stare with questioning eyes. Finally he responded, “where are the wheels?” 小愛因斯坦是個安靜的孩子。愛因斯坦夫婦赫爾曼和波琳認為他“或許太安靜了”。愛因斯坦直到三歲時還很少開口說話。父母差點就誤認為他是反應遲鈍,但有一個明顯的事實打消了他們的疑慮,因為當他真的開口說話時,說出的話便異乎尋常。兩歲時,母親波琳許諾給他一個驚喜。小愛因斯坦非常高興,以為媽媽會帶給他一件有趣的新玩具。但當媽媽把剛出生的妹妹瑪嘉抱到他面前時,小愛因斯坦只是以疑慮的眼光盯著她,最后說道,“輪子在哪兒?” When Albert was 5 years old and sick in bed, Hermann Einstein brought him a device that did stir his intellect . It was the first time he had seen a pass. He lay there shaking and twisting the odd thing, certain he could fool it into pointing off in a new direction. But try as he might, the pass needle would always find its way back to pointing in the direction of north. “A wonder,” he thought. The invisible force that guided the pass needle was evidence to Albert that there was more to our world than meets the eye. There was “something behind things, something deeply hidden.” 愛因斯坦五歲的時候有一次臥病在床,父親赫爾曼送給他一個新玩意兒。正是這個小玩意開啟了他的智力。那是小愛因斯坦第一次見到指南針。他躺在床上搖晃擺弄著這個稀奇的東西,認為自己能將指針糊弄到指向另一個方向。但是無論他怎樣擺弄,指針卻總是會回到原來指北的位置?!罢嫫婷睢保?。引導指南針的無形力量使愛因斯坦認識到,我們肉眼看到的只是世界的一部分,事物背后還有“某種東西,某種深藏著的東西”?! o began Albert Einstein’s journey down a road of exploration that he would follow the rest of his life. “I have no special gift,” he would say, “I am only passionately curious.” 阿爾伯特?愛因斯坦就這樣踏上了他窮其一生的探索之路。“我沒有特殊的天分”,他常常說,“我只是有強烈的好奇心?!薄 lbert Einstein was more than just curious though. He had the patience and determination that kept him at things longer than most others. Other children would build houses of cards up to 4 stories tall before the cards would lose balance and the whole structure would e falling down. Maja watched in wonder as her brother Albert me