【文章內(nèi)容簡(jiǎn)介】 THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL AUTOMATICALLY BE SUED IN A COURT OF LAW.[YOUR COMPANY NAME] Marketing Plan 51. SITUATION ANALYSIS Industry Analysis Market Characteristics Market size (in dollars and/or production units) and growth rate (annual rate in percentage) by geographical region or sales territory Market potential, industry/expert forecasts History of market (how it has evolved), market stage (. new market, mature market, etc.) Industry structure Level of petition, dominant players, presence of conglomerates, noticeable past failures, noticeable new entries Trends in supply and demand Trends and Drivers Major industry trends, fashion and fads Major drivers of change Changes in use of product New categories of product usersBased on demographics such as age, gender, ine, education, occupation, etc. Based on psychographics such as benefits desired, habits, values, attitudes, lifestyle, behavior, opinions, etc. Demand cycles, seasonality effect (summer vs. winter), special occasions, and worldwide events Legal, Political amp。 Economical Factors Present and future laws and policies affecting your business and market Presence of government agencies and regulating bodies Corporate tax shelters Government spending Effects of taxation, inflation, moary policies (. interest rates), exchange rates International trade developments (. FTAA, EU, etc.) Political climate (. stable, war setting, etc.) and stability of government Sociocultural Factors Lifestyle and sociocultural changes Environmental concerns Changes in use of disposable ine Living conditions (amenities, utilities, pollution) Level of social mobility (movement of individuals from one societal class to another) Degree of rural migration (movement of population from rural areas to cities) and urban sprawl (spreading of the population and development into rural areas) Technological Factors Breakthrough technologies or processes, technologies under development Rate of technological innovation Relative cost of technology, research and development Industry dependence on technological factors, impact of technological innovation Energy use[YOUR COMPANY NAME] Marketing Plan 6 169。 Copyright Biztree Inc. 2022. All rights reserved. Protected by the copyright laws of the United States amp。 Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW. Sales Analysis Economic growth and profitability of industry vs. your growth and profitability Evolution of sales, market share, variable costs (labor, raw materials, energy, etc.) Evolution of marketing expenditures and profit margins of your pany product(s) over last 5 years pared to industry figures By product family or by product SKU (each model, version, format, etc.)By sales territory or by any other unit pertinent to your pany Summarize the elements above in table format (calculation formulas provided in parenthesis):Product AYear 5 Year 4 Year3 Year2 Year 1A Industry SalesB Company SalesC Market ShareD Average Selling Price E Variable Costs (per unit)F Gross Margin per unit (D E)G Number of Units Sold(A x C)H Gross Revenue(D x G)I Total Gross Margin(F x G)J Marketing ExpensesK Other ExpensesL Net Profits(I – J – K)TABLE 1. Product A Sales History 169。 Copyright Biztree Inc. 2022. All rights reserved. Protected by the copyright laws of the United States and Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL AUTOMATICALLY BE SUED IN A COURT OF LAW.[YOUR COMPANY NAME] Marketing Plan 7 169。 Copyright Biztree Inc. 2022. All rights reserved. Protected by the copyright laws of the United States amp。 Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW. Distribution trends and developments Types of distribution channels used in market and breakdown of sales generated through each channelBreakdown for industryBreakdown for your pany Distribution costs through different channels Competitive Analysis Competitive landscape Indicate level of petition in industry (. fierce, moderate) and number of petitors Indicate volatility of petition in industry: number of yearly new players and failures Describe type(s) of petition affecting your business (product/service petition, petition at the level of corporate/marketing strategy or business model, or petition based on specific attributes such as price, quality, features, etc.) Identify the industry’s petitive barriers to overe and state how your pany has dealt or will deal with them Identify potential sources of petitive advantage Key Players Identify main sources of petition (direct petitors, indirect petitors, substitutes, potential entrants, related products) and evaluate relative intensity of petition arising from each source Identify major petitors and lesser petitors and list them in categories based on source type (refer to above item) and/or based on their threat level