管理新思維與素質(zhì)培養(yǎng)(五)(編輯修改稿)
2025-02-15 10:10 本頁面
【文章內(nèi)容簡介】 ive that maximizes the likelihood of achieving the goal ? make decision in the firm’s best economic interests ? managerial decision making seldom meets all the tests 169。 Prentice Hall, 2022 617 Assumptions Of Rationality Rational Decision Making Problem is clear and unambiguous Single, well defined goal is to be achieved All alternatives and consequences are known Preferences are clear Preferences are constant and stable No time or cost constraints exist Final choice will maximize payoff 169。 Prentice Hall, 2022 618 The Manager As Decision Maker (cont.) ? Bounded Rationality (有限理性） ? behave rationally within the parameters of a simplified decisionmaking process that is limited by an individual’s ability to process information ? satisfice accept solutions that are “good enough” The Manager As Decision Maker (cont.) ? Role of Intuition ? intuitive decision making subconscious process of making decisions on the basis of experience and accumulated judgment ? does not rely on a systematic or thorough analysis of the problem ? generally plements a rational analysis 169。 Prentice Hall, 2022 620 The Manager As A Decision Maker (cont.) ? Types of Problems and Decisions ? WellStructured Problems straightforward, familiar, and easily defined ? Programmed Decisions used to address structured problems ? minimize the need for managers to use discretion ? facilitate anizational efficiency ? procedure series of interrelated sequential steps used to respond to a structured problem ? rule explicit statement of what to do or not to do ? policy guidelines or parameters for deci
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