ibm壹灣行銷管理與策略(編輯修改稿)
2025-02-05 03:57 本頁面
【文章內(nèi)容簡介】 ??How to optimise coverage resources??How to align to buyer channel preferences??How to plan the gotomarket model??How to unstack channels??Which channels for which offering??How to manage channel conflict??How to identify channel revenue gaps??How to identify Leads gaps??How to drive corrective actions? FOR ALL CHANNELS?How to improve pipeline value amp。 quality? ?How to align/leverage crossbusiness unit??How to identify emerging channels??How to identify amp。 leverage Influencers??InteractiveIMCCampaignStrategyDemandGenerationAdvertisingEventMarketingMRCIMCOperationsIMC SpecializationsWhat is Integrated Marketing Communication?People amp。 Community CommunicationsMeasurement amp。 Reporting Skills Management amp。 Education Mgmt System, Mktg Processes amp。 ToolsMarket focused Maximize internal efficiency amp。 effectivenessto accelerate marketing contributions to business growthCustomer MarketplaceInternal effectiveness amp。 efficiency focusedSUPPORTMI MMDCM IMC MO What is Marketing Operation ??Mission of IBM Marketing ?IBM Marketing Blueprint?Market Intelligence (MI)?Marketing Management (MM)?Distribution Channels Management (DCM)?Integrated Marketing Communications (IMC)?Marketing Operation (MO)?Marketing Planning Process ?IBM Taiwan Marketing Operations ?Q amp。 AAgendaUnderstand theMarketplace Pe
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