恒安消費(fèi)產(chǎn)品銷售培訓(xùn)-銷售周期(編輯修改稿)
2025-07-06 15:41 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ? 客戶也會(huì)對(duì)您進(jìn)行挑選 – 誠(chéng)實(shí)地回答所有問(wèn)題 … 不要夸大自己的產(chǎn)品或能力 Selling Cycle Page 6 Step 4: Present Your Product 展示您的產(chǎn)品 ? Presenting your product requires preparation – Practice your presentation…be enthusiastic – Plan answers to expected questions – Make of list of key product benefits that will persuade the customer to buy ? This is where you convince the customer of your dependability to manage the account and your pany’s dependability as a supplier ? The customer buys more than your product…they are buying you – Be courteous and always say “thank you” for their time Prepare Well for any Presentation 精心準(zhǔn)備您的產(chǎn)品展示活動(dòng) ? 展示您的產(chǎn)品需要精心準(zhǔn)備 – 練習(xí)您的演示技巧 … 要熱情飽滿 – 預(yù)先為客戶可能提出的問(wèn)題準(zhǔn)備答案 – 列出關(guān)鍵產(chǎn)品的性能利益，吸引客戶購(gòu)買 ? 在產(chǎn)品展示中，您可以展示您的客戶管理能力，和公司作為供應(yīng)商的可信賴性 ? 客戶不僅買產(chǎn)品 … 他們也是在“買”您 – 要彬彬有禮，要為他們付出的時(shí)間表示感謝 Selling Cycle Page 7 Step 5: Address Concerns 回應(yīng)客戶擔(dān)憂的問(wèn)題 ? You must answer all questions and address all concerns, issues and negative ments ? Avoid this and seriously hurt your chance of a sale ? Answers must be factual, unemotional and honest ? Have remendations in mind to remove barriers to making the sale – It is OK to say “I don’t know”, but always state that you will get back to the customer with the answer…then be sure you do! ? Questions, con
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