【企業(yè)文化bicimivi】imi消費行為與生活形態(tài)年鑒ppt(編輯修改稿)
2024-11-15 06:32 本頁面
【文章內(nèi)容簡介】 ific target information – 北京人口統(tǒng)計中女性占有的比例為 % Female in Beijing …. % – 其中年齡 2554歲的為 % Aged 25 to 54 … % – 每天都使用護(hù)發(fā)香波產(chǎn)品的占 % Using shampoo daily …% 實例（ Example） ? 或者我們可以描述日常使用洗發(fā)水的消費者的特點 ： Or profile of those using shampoo daily – 大部分是年輕女性 More likely to be a woman, to be young – 經(jīng)濟(jì)比較富裕 And to earn more money ? 更多有價值的信息 A highly valuable information ! 提供更好的支持 Support for better results 有獨到見解的提案 Knowledgeable proposals ? 為您的提案提供更充分的數(shù)據(jù)來驗證眾多的市場理論 Support to write proposals with additional data to prove an extensive market knowledge ? 根據(jù)產(chǎn)品的細(xì)化而使調(diào)查方法更加多樣化 Methodology used vary according to the peration of goods – 例如電話 such as telephone – 對不同的市場規(guī)模都需要進(jìn)行調(diào)查 but also size of the market you want to survey ? 我們的年鑒包括了所有您制定提案所需要的數(shù)據(jù)支持 Our yearbook includes all the data you need to write those proposals 增加了生活態(tài)度的調(diào)查 Added value of attitudes ? 為了更好地服務(wù)于我們共同的客戶，我們要更加深入地了解當(dāng)?shù)叵M者為什么這樣做和如何去做 To better serve your clients and our clients we go beyond possession to understand the why and the how ? 對于不同產(chǎn)品的品類我們都有一系列觀點來更好地區(qū)分中國社會形態(tài) For each category of product we have a series of attitude statements to better segment Chinese society – 形態(tài)區(qū)分的結(jié)果 Segmentation results – 生活態(tài)度分析 Attitude analysis – 以及很多有參考價值的信息加入到你的提案當(dāng)中 A great value to add in proposals 有目共睹的結(jié)果 （ Actionable results） ? IMI年鑒提供的信息可以使您的調(diào)查報告更加完善 The data from our yearbook can easily be integrated in your research ? 調(diào)查報告將滿足你的客戶的迫切需要 To deliver results that will make a difference to your clients 數(shù)據(jù)已經(jīng)在您面前 The information is already here ? 所有您的客戶都需要很多信息 For all your clients needing to – 預(yù)測一個或多個市場 Size up one or several market – 評估不同競爭對手的市場份額 Evaluate the market shares of different petitors – 了解與競爭對手相關(guān)的品牌的使用情況 Understand the usages of their brand versus the petitors – 還有更多 And much more ? 這些信息我們已經(jīng)具備了 The information is already available ! 案例：酒類產(chǎn)品 Example, the alcohol sector 酒類，一個新品牌面對的市場Alcoh
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