【文章內(nèi)容簡介】
e is in tro du ce dPERFORMANCETI M ET h e eff ect o f chan g e on p erf o rm ance o ver t ime:The Change Curve1 1 Change Curve, Daryl Connor, Managing at the Speed of Change, 1994 AWARENESS UNDERSTANDING BUYIN COMMITMENT Adapted from Daryl Conner ‘Managing at the speed of Change’ The Role: Move Targets up the Commitment Curve Degree of support for the change Time Confusion Negative Perception Decision not to implement Change aborted after brief / extensive implementation No contact = unaware Awareness Phase Acceptance Phase Commitment Phase Adoption Installation Contact Awareness Understanding Positive Perception Degree of Support for Change Time Negative Responses Research indicates that people go through three key phases that lead to mitment. Speed may vary but people will go through all phases Change Acceptance Curve Key outes can be expected during each phase of the Change Acceptance Curve Awareness Phase “I know that the ACE project is happening, what it is, why it is needed, and what it aims to achieve” Acceptance Phase “I can explain how the ACE project affects me, and I have a positive attitude about the changes I will need to make” Commitment Phase “I support the changes associated with the new system and am actively involved in making the implementation work” Change Acceptance Curve Degree of Support for Change Time The Change Coordination team’ s key objective is to help people move along the Change Acceptance Curve to reach optimum performance through acceptance and mitment “Valley of Despair” Performance Time Go Live Communication Framework ? The team is identifying the level of ‘ mitment’ required for each stakeholder, based on the following “ Commitment Curve:” Degree of Commitment Project Schedule (Time) Awareness Stakeholder encounters change。 Realizes change is imminent, but unclear of the scope, depth, full impact Understanding Stakeholder accepts nature and intent of change。 understands the benefits and impact to his/her anization Belief Stakeholder works