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structural forms, or designs for performance measurement systems.” ? Language is too important to managers to be taken for granted. ? Your effectiveness as a speaker and writer will determine how well you are able to get others to do what you want. And your effectiveness as a listener will determine how well you understand others and can do things for them. ? 2. the ability to perceive the impact of verbal signs and nonverbal signs etc. ? 3. having an interactive style. promote true twoway exchange. ? The importance of business and managerial munication ? 1. No matter what level you are, you’ll municate. ? As you climb the anization hierarchy, the more effective munication skills you’ll need. Ante Gregorich, Vice President of Human Resources for Multiple Zones International, says, ? I’ve actually seen people lose promotions because they couldn’t write a proposal or stand in front of the management team and make a presentation. ? Leadership relies, above all else, on effective munication skills