【文章內容簡介】 ....................... 84 ................................................................................................... 84 ................................................................................................... 85 ................................................................................................... 85 ................................................................................................... 86 ................................................................................................... 86 .............................................................................................................. 87 .................................................................... 87 ....................................................................... 87 ....................................................................................................... 87 ............................................................................................ 87 ..................................................................................... 88 ..................................................................................... 88 ......................................................................................... 88 ....................................................................................................... 89 .............................................................................................................. 89 ......................................................................................... 89 .................................................................................. 90 .............................................................................................................. 90 9 銷售前期籌備 ..................................................................................... 91 .............................................................................................................. 91 .......................................................................................................... 91 目錄 IX ............................................................................................. 91 售現(xiàn)場分區(qū) ............................................................................................. 92 ............................................................................................. 93 ............................................................................................. 94 ............................................................................................. 94 板房的選擇 ............................................................................................. 95 ...................................................................................... 96 .............................................................................................................. 96 ......................................................................................... 96 主體包裝 ............................................................................................. 96 .................................................................................. 97 10 銷售階段劃分及執(zhí)行 .......................................................................98 ............................................................................................... 98 ...................................................................................................... 98 ...................................................................................................... 99 ......................................................................................... 100 ........................................................................... 100 ........................................................................... 104 11 項目廣告推廣 ................................................................................. 105 廣告策略 .......................................................................................................... 105 廣告宣傳目標 ........................................................................................ 105 總體策略 ............................................................................................... 105 媒體策略 .......................................................................................................... 105 ......................................................................................... 105 ......................................................................................... 106 廣告表現(xiàn)策略 ................................................................................................... 107 廣告主題 ............................................................................................... 107 廣告創(chuàng)意 ............................................................................................... 107 廣告計劃 .......................................................................................................... 108 廣告發(fā)布計劃 ........................................................................................ 108 分期廣告策略 ........................................................................................ 109 ........................................................................................................... 111 、評估及修正 .................................................................... 111 ............................................................................... 111 ........................................................................ 111 ......................................................................................... 112 12 物業(yè)管理策劃 ................................................................................. 113 ...