【正文】 ...... 52 ................................................................................................ 53 ............................................................................................. 53 ................................................................................................ 53 5 項(xiàng)目規(guī)劃設(shè)計(jì) .....................................................................................55 ......................................................................................... 55 ............................................................................... 55 ............................................................................................. 55 ...................................................................................... 55 ................................................................................................ 56 ...................................................................................... 56 ............................................................................................. 57 ............................................................................................. 57 ................................................................................................ 57 ............................................................................................. 58 .................................................................................................... 58 筑總平面圖 ....................................................................................................... 59 ................................................................................................ 60 .............................................................................................................. 60 ....................................................................................................... 61 6 項(xiàng)目投融資估算 .................................................................................63 ....................................................................................................... 63 ............................................................................................. 63 ............................................................................................. 63 ............................................................................................. 64 ............................................................................................. 67 ................................................................................................ 68 重慶大學(xué)本科學(xué)生畢業(yè)設(shè)計(jì)（論文） VIII ........................................................................... 68 算 ..................................................................................... 68 ............................................................................................ 72 .............................................................................. 72 7 項(xiàng)目財(cái)務(wù)評(píng)價(jià) ..................................................................................... 75 財(cái)務(wù)評(píng)價(jià)原則 及方法 ............................................................................................ 75 ................................................................................................... 75 評(píng)價(jià)方法 ................................................................................................... 75 財(cái)務(wù)分析 ............................................................................................................. 75 基礎(chǔ)數(shù)據(jù) ................................................................................................... 75 ............................................................................................ 75 清償能力分析 ............................................................................................ 80 項(xiàng)目不確定性分析 ..................................................................................... 81 8 項(xiàng)目營(yíng)銷(xiāo)策略 ..................................................................................... 83 .............................................................................................................. 83 ................................................................................................... 83 ............................................................................................ 83 .............................................................................................................. 83 .............................................................................. 84 ................................................................................................ 84 ................................................................................................... 84 ................................................................................................... 85 ................................................................................................... 85 ................................................................................................... 86 ................................................................................................... 86 .............................................................................................................. 87 .................................................................... 87 ....................................................................... 87 ....................................................................................................... 87 ............................................................................................ 87 ..................................................................................... 88 ..................................................................................... 88 ..............