【正文】 ............... 75 財(cái)務(wù)分析 ............................................................................................................. 75 基礎(chǔ)數(shù)據(jù) ................................................................................................... 75 ............................................................................................ 75 清償能力分析 ............................................................................................ 80 項(xiàng)目不確定性分析 ..................................................................................... 81 8 項(xiàng)目營銷策略 ..................................................................................... 83 .............................................................................................................. 83 ................................................................................................... 83 ............................................................................................ 83 .............................................................................................................. 83 .............................................................................. 84 ................................................................................................ 84 ................................................................................................... 84 ................................................................................................... 85 ................................................................................................... 85 ................................................................................................... 86 ................................................................................................... 86 .............................................................................................................. 87 .................................................................... 87 ....................................................................... 87 ....................................................................................................... 87 ............................................................................................ 87 ..................................................................................... 88 ..................................................................................... 88 ......................................................................................... 88 ....................................................................................................... 89 .............................................................................................................. 89 ......................................................................................... 89 .................................................................................. 90 .............................................................................................................. 90 9 銷售前期籌備 ..................................................................................... 91 .............................................................................................................. 91 .......................................................................................................... 91 目錄 IX ............................................................................................. 91 售現(xiàn)場分區(qū) ............................................................................................. 92 ............................................................................................. 93 ............................................................................................. 94 ............................................................................................. 94 板房的選擇 ............................................................................................. 95 ...................................................................................... 96 .............................................................................................................. 96 ......................................................................................... 96 主體包裝 ............................................................................................. 96 .................................................................................. 97 10 銷售階段劃分及執(zhí)行 .......................................................................98 ............................................................................................... 98 ...................................................................................................... 98 ...................................................................................................... 99 ......................................................................................... 100 ........................................................................... 100 ........................................................................... 104 11 項(xiàng)目廣告推廣 ................................................................................. 105 廣告策略 .......................................................................................................... 105 廣告宣傳目標(biāo) ........................................................................................ 105 總體策略 ............................................................................................... 105 媒體策略 .......................................................................................................... 105 ......................................................................................... 105 ............................................................