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?Brand management ?Proctor amp。 Gamble Sales amp。 Distribution ?Responsiveness to market trends ?The Gap ?Efficiency and speed of distribution ?Federal Express ?Customer service ?Walt Disney 價值鏈 ?企業(yè)創(chuàng)造價值的連續(xù)過程。 ?包括基礎(chǔ)活動和支持活動兩部分。 ?每部分活動都將做出一定的價值貢獻(xiàn),最終為企業(yè)帶來利潤。 The Value Chain FIRM INFRASTRUCTURE基礎(chǔ)設(shè)施 HUMAN RESOURCE MANAGEMENT TECHNOLOGY DEVELOPMENT PROCUREMENT采購 INBOUND進(jìn)貨 OPERATIONS OUTBOUND發(fā)貨 MARKETING SERVICE LOGISTICS后勤 LOGISTICS后勤 amp。 SALES PRIMARY ACTIVITIES SUPPORT ACTIVITIES Margin 返回 資源、能力盈利性分析 ?資源、能力與競爭優(yōu)勢的關(guān)系 ?資源、能力獲利性分析 The Relationships Between Resources, Capabilities and Competitive Advantage STRATEGY INDUSTRY KEY SUCCESS FACTORS COMPETITIVE ADVANTAGE ORGANIZATIONAL CAPABILITIES RESOURCES TANGIBLE INTANGIBLE HUMAN ?Financial ?Physical ?Technology ?Reputation ?Culture ?Specialized skills and knowledge ?Communication amp。 interactive abilities ?Motivation The Profit Earning Potential of Resources and Capabilities Scarcity Relevance Durability Mobility Replicability Property rights Embeddedness of resources THE EXTENT OF THE COMPETITIVE ADVANTAGE ESTABLISHED SUSTAINABILITY OF THE COMPETITIVE ADVANTAGE持續(xù)性 APPROPRIABILITY專用性 THE PROFIT EARNING POTENTIAL OF A RESOURCE OR CAPABILITY 被替代性 卓越性 核心能力與特異能力 續(xù)后:資源能力分析框架 核心能力 ? Core Compet