做電子商務(wù)需了解的核心行業(yè)現(xiàn)狀(編輯修改稿)
2025-06-16 01:27 本頁面
【文章內(nèi)容簡(jiǎn)介】 2021 Rank 2021 Web Sales 2021 Web Sales 2021 Percent Growth 1 CDW Corp. % 9 $2,470,115,995 $2,600,122,100 5% 2 Liberty Media Corp. (QVC, Liberty ECommerce) % 11 $2,378,100,000 $2,763,361,800 % 3 Systemax Inc. % 22 $1,170,000,000 $1,072,071,000 % 4 . Bean Inc. % 24 $1,064,497,500 $1,043,625,000 2% 5 HSN Inc. % 25 $1,015,000,000 $1,016,280,000 % 6 Avon Products Inc. % 30 $738,711,509 $753,787,255 2% 7 Redcats USA % 31 $714,892,000 $616,947,716 % 8 Cabela39。s Inc. % 35 $536,369,000 $496,638,000 8% 9 Musician39。s Friend Inc. % 38 $513,600,000 $530,618,387 % 10 Inc. % 40 $498,500,000 $584,100,000 % 11 PC Connection Inc. % 44 $468,600,000 $515,700,000 % 12 Scholastic Inc. % 49 $350,000,000 $455,000,000 % 13 NutriSystem Inc. % 56 $308,618,241 $376,121,706 % 14 Oriental Trading Co. Inc. % 57 $305,000,000 $330,000,000 % 15 Orchard Brands Corp. % 63 $255,132,000 $267,200,000 % 16 Signature Styles LLC % 64 $251,000,000 $264,782,931 % 17 Northern Tool + Equipment Co. % 71 $210,000,000 $200,000,000 5% 18 Sierra Trading Post Inc. % 74 $205,261,200 $200,799,000 % 19 Weight Watchers International Inc. % 79 $196,000,000 $185,800,000 % 20 Harry and David Holdings Inc. % 84 $182,600,000 $193,700,000 % 目錄、電話直銷企業(yè)在線零售top20 Ranking Company Name 2021 Share of all ECommerce Sales 2021 Rank 2021 Web Sales 2021 Web Sales 2021 Percent Growth 1 Dell Inc. % 3 $4,530,000,000 $4,830,000,000 % 2 Apple Inc. % 4 $4,250,000,000 $3,642,118,080 % 3 % 13 $1,880,000,000 $1,827,577,534 % 4 HP Home amp。 Home Office Store % 17 $1,482,030,000 $1,497,000,000 1% 5 Symantec Corp. % 33 $650,000,000 $646,020,000 % 6 Nike Inc. % 48 $376,671,165 $365,700,160 3% 7 Ralph Lauren Media LLC % 76 $200,000,000 $180,000,000 % 8 LEGO Brand Retail Inc. % 127 $109,000,000 $88,365,816 % 9 NBTY Inc. % 131 $104,000,000 $92,800,000 % 10 The Estee Lauder Cos. Inc. % 133 $101,100,000 $99,000,000 % 11 Crocs Inc. % 151 $89,000,000 $43,700,000 % 12 Panasonic Corp. of North America % 162 $81,916,800 $77,280,000 6% 13 Coach Inc. % 164 $81,090,000 $79,500,000 2% 14 Deckers Outdoor Corp. % 170 $75,700,000 $68,800,000 % 15 Inc., a subsidiary of Brown Shoe Co. % 182 $68,100,000 $74,200,000 % 16 adidas America Inc. % 186 $65,000,000 $60,710,000 % 17 Under Armour Inc. % 215 $52,850,000 $35,000,000 51% 18 TempurPedic International Inc. % 218 $51,900,000 $47,597,000 % 19 Jones Retail Corp. % 219 $51,500,000 $32,000,000 % 20 Fossil Inc. % 226 $50,250,000 $45,700,000 % 品牌廠商在線零售top20 16 B2C相比傳統(tǒng)零售業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì)（消費(fèi)者端） 17 三種零售模式的優(yōu)劣勢(shì)比較 模式 覆蓋范圍 amp。營(yíng)業(yè)時(shí)間 客戶容量 amp。商品容量 商品直觀性展現(xiàn)程度 客戶數(shù)據(jù) 客戶持續(xù)性 成本 利潤(rùn) 實(shí)體賣場(chǎng) 只能覆蓋有限區(qū)域，營(yíng)業(yè)時(shí)間有限 受制面積限制，商品數(shù)和客流量有限 受制于商品陳列方式，直觀性差 只知道銷售額和大概的客流量 客戶持續(xù)性高，但增長(zhǎng)有限 因?yàn)榈昝娉杀竞腿肆Τ杀镜牟豢上鳒p性，成本較高 由于信息的相對(duì)不對(duì)稱性和區(qū)域性競(jìng)爭(zhēng)，利潤(rùn)適中 電視購物和目錄直郵（ DM） 一城市或多城市，營(yíng)業(yè)時(shí)間無限但實(shí)時(shí)性低 受制于時(shí)間和目錄容量，商品數(shù)和客流量有限 優(yōu)于傳統(tǒng)賣場(chǎng)，劣于 B2C 客戶被動(dòng)提供資料，知道購買商品；時(shí)間和頻率，精確到人，但完全依賴 CRM 客戶持續(xù)性低，一旦停止電視和目錄，銷量立即大量下降 電視和目錄成本最高 由于信息的絕對(duì)不對(duì)稱性和幾乎零競(jìng)爭(zhēng)，以及成本需要，利潤(rùn)較高 B2C
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