酒店?duì)I銷推廣方案(4篇)(編輯修改稿)
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【文章內(nèi)容簡(jiǎn)介】 ................................................ 12. 消費(fèi)者分析 .......................................................................................................................... 2（1）消費(fèi)者總體趨勢(shì)..................................................................................................... 2（2）.消費(fèi)者分析 ............................................................................................................ 2二、產(chǎn)品swot 分析 ..................................................................................................................... 31. 優(yōu)勢(shì)(strengths)..................................................................................................................... 32. 劣勢(shì)(weaknesses) ................................................................................................................ 33. 機(jī)會(huì)(opportunities) .............................................................................................................. 34. 威脅(threats) ........................................................................................................................ 3三、產(chǎn)品生命周期 ........................................................................................................................... 41. 投入期 ................................................................................................................................. 42. 成長(zhǎng)期 ................................................................................................................................. 43. 成熟期 ................................................................................................................................. 4三、營(yíng)銷策略 ................................................................................................................................... 41. 產(chǎn)品 ...............................
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