恒安集團市場份額與客戶滿意度評估指標定義工作表(doc)-銷售管理(編輯修改稿)
2025-09-18 15:57 本頁面
【文章內(nèi)容簡介】 advantage of Hengan brand market strategy amp。 tactics pared with petitor. 衡量指標定義 Measurement definitions 市場份額、客戶滿意度 Market share and Customer Satisfaction 市場份額 = 恒安 該品牌在零售量中所占的百分比 客戶滿意度 =正面采購意向指數(shù)，返購率指數(shù)，庫存缺貨率，品種滿足率 Market Share = percentage of retail sales enjoyed by HengAn for those product(s) Customer Satisfaction = An index posed of PPI, Repeat Rate, Out of Stock and Distributor Fill Rate 評估指標依據(jù) Basis For Measurements E:\wenkuwenkub\wenkubdata\File_Temp\20209\18\cd8e557a92cf48efae63ed679d99c3a5\ Page 2 of 2 衡量指標計算公式 及圖表生成 Measurement calculation (formula) and Graph layout 某一產(chǎn)品的市場份額 =該品牌的零售量 /各種品牌的零售量之和 *100% 客戶滿意指數(shù) = 正面采購意向指數(shù) +返購率指數(shù) +品種滿足率指數(shù) +庫存缺貨率指數(shù) market share of a product= sales retail of that brand / sum up sa
法律信息相關推薦
鄂ICP備17016276號-1