【正文】 .............................................................................................................................30 三 、形象定位 ................................................................................................................................................................34 四 、分區(qū)定位 ................................................................................................................................................................34 別墅區(qū) ................................................................................................................................................................34 公寓區(qū) ................................................................................................................................................................35 五 、客戶定位 ................................................................................................................................................................36 第 四 部份、開發(fā)周期規(guī)劃建議 ............................................................... 37 一、分區(qū)容積率安排： .................................................................................................................................................37 根據(jù)不同的產(chǎn)品形態(tài)進(jìn)行容積率分區(qū)規(guī)劃 ......................................................................................................37 開發(fā)次序 .............................................................................................................................................................37 4 二、各主題子產(chǎn)品構(gòu)成安排： .....................................................................................................................................38 三、各期住宅產(chǎn)品組合安排： .....................................................................................................................................39 四、開發(fā)節(jié)奏的安排： .............................................................................................................................................................................. 39 五 、商業(yè)及公建配套安排： .........................................................................................................................................40 第 五 部份：首期入市產(chǎn)品規(guī)劃 ............................................................... 41 一、設(shè)計條件 ................................................................................................................................................................41 開發(fā)規(guī)模： .........................................................................................................................................................41 規(guī) 劃特點 .............................................................................................................................................................41 二、產(chǎn)品建議 ................................................................................................................................................................42 單體產(chǎn)品： .........................................................................................................................................................42 規(guī)劃建議： .........................................................................................................................................................43 三、別墅產(chǎn)品的設(shè)計 .....................................................................................................................................................44 建筑風(fēng)格： 新加坡 西班牙式： ..........................................................................................................................44 別墅戶型要求特點： .........................................................................................................................................48 四、寬景 HOUSE、情景洋房公寓產(chǎn)品設(shè)計 ................................................................................................................43 產(chǎn)品概念 新加坡 山地小鎮(zhèn)風(fēng)情 ......................................................................................................................43 規(guī)劃建議 : ...........................................................................................................................................................50 （ 1）、指導(dǎo)思路： .................................................................................................................................................50 （ 2）、價值點和弱勢的提升： .............................................................................................................................50 5 戶型設(shè)計賣點 .....................................................................................................................................................51 公寓產(chǎn)品設(shè)計要點 .............................................................................................................................................52 第 六 部份、推廣系統(tǒng) ...................................................................... 53 一、基本推廣思路 .........................................................................................................................................................53 二、項目命名： .............................................................................................................................................................55 三、組團(tuán)命名構(gòu)想 .........................................................................................................................................................55 概念設(shè)想： 300 畝 濱海國際 風(fēng)情社區(qū) ...............................................................................................................55 四、推廣主題： .............................................................................................................................................................56 五、 項目文化體系： .....................................................................................................................................................57 六、 項目價值體系 ..........................................................