知識管理之策略與方法淺談(完整版)
【正文】 business Created a global extra targeting the automation sales, marketing support channel ? Based on – Intellectual Assets – Collective Knowledge – Knowledge Management All registered users may contribute content (subject to approval process) Users municate through monitored, online discussion forums targeting specific needs Users are continually encouraged to provide feedback ? Site ? Content 23 Copyright KM Needs to Addressing the 4Cs... Community Leveraging live media, driving relationships, bringing professionals together online for events, distance learning, shared experiences. Commerce Building opportunities, the central online marketplace for digitalmedia equipment. Expanding this opportunity through vendor storefronts. Context Enhancing user experience with editorial expertise and a highly interactive, logical environment. Embracing concept of “survival of the easiest.” Content Bringing together all our collective pany assets, our own editorial staff and other thirdparty relationships. Redefining content to include products striking alliances. 24 Copyright Competency 25 Copyright Knowledge can be best optimized through a focus on petencies. They are strategic units allow a firm to pete on Knowledge. Technology Knowledge People Competency ?由一群相同興趣、技術(shù)、知識的知識工作者所組成 ?是一個非正式、跨部門的組織 ?可擁有不同的思考模式 ?可進行意見交換與整合 ?目標(biāo)以客戶需求為導(dǎo)向，結(jié)合並擴張現(xiàn)存知識的能力，以在最短時間內(nèi)提供客戶最佳的解決方案，並讓我們每一個人將最好的能力表現(xiàn)出來 26 Copyright Examples of Competencybased business architectures M a r k e tD y n a m i c sP r o d u c t i o nF a c i l i t i e sV e n d o rR e l a t i o n s h i pC o m p e t e n c yN i k e R a p i d C h a n g e N o n e S u p p l i e r s R e s e a r c h , D e s i g n M a r k e t
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