消費(fèi)者資源對(duì)消費(fèi)者行為的影響-文庫(kù)吧在線文庫(kù)
【正文】 ? 時(shí)間資源 Are you timecrunched? ? ? I often feel under stress when I don’t have enough time. ? When I need more time, I tend to cut back on my sleep. ? At the end of the day, I often feel that I haven’t acplished what I set out to do. ? 時(shí)間資源 ? 時(shí)間資源與經(jīng)濟(jì)資源之間的 “ zerosum” game ? Time Budgets 工作時(shí)間 休閑時(shí)間 必需／義務(wù)時(shí)間 ? Timestyles: How consumers allocate time among various activities. ? Shopping Time ? 購(gòu)前－－ 資訊搜尋、 找尋 省時(shí)之道、比價(jià) ? 購(gòu)時(shí)－－ 購(gòu)買方式、付款方式 ? 購(gòu)後－－ 學(xué)習(xí)使用、填保證卡、 ? 時(shí)間資源 ? Time Goods－－ 耗時(shí)產(chǎn)物 省時(shí)產(chǎn)物 同步時(shí)間運(yùn)用產(chǎn)物 ? 時(shí)間價(jià)值行銷－－ Ex. Time price Ex. Time guarantee ? Franklin: “ Dost thou love life? Then do not squander time。 :14:1907:14:19March 24, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國(guó)見(jiàn)青山。 :14:1907:14M
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