【正文】 乍見翻疑夢(mèng)，相悲各問年。In this unit, you are expected to learna. some specific aspects of corporate culture。 三月 2100:59:5900:59Mar2121Mar211故人江海別，幾度隔山川。 00:59:5900:59:5900:593/21/2023 12:59:59 AM1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 三月 21三月 21Sunday, March 21, 2023閱讀一切好書如同和過去最杰出的人談話。 2023/3/21 0:59:5900:59:5921 March 20231一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。勝人者有力，自勝者強(qiáng)。 21 三月 202312:59:59 上午 00:59:59三月 211楚塞三湘接，荊門九派通。 三月 2112:59 上午 三月 2100:59March 21, 20231行動(dòng)出成果，工作出財(cái)富。 and even when we don’t quite make it, we inevitably wind up doing much better than we would have done. — Jack Welch, former CEO of GE________________________________________________________________2. The number one role of a leader is to municate. And the number one role of a CEO is to be the chief municator, to make sure that the people inside the anization know what is important, as well as our partner munity and our customers and our shareholders. — Jonathan Schwartz, former CEO of Sun Microsystems_______________________________________________________________Part Three Exploring the FieldCorporate CulturePart Two3. A corporation is a living anism。 it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation. — Andrew Grove, former CEO of Intel__________________________________________________________________4. People are definitely a pany’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A pany is only as good as the people it keeps. — Mary Kay Ash, founder of Mary Kay Cosmetics__________________________________________________________________5. We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either. — Steve Ballmer, CEO of Microsoft Corporation__________________________________________________________________Part Three Exploring the FieldCorporate CulturePart Two7　 Reading carefully Now you are going to read the passage Why Does Corporate Culture Matter? As you are reading, keep thinking about what is important to lead a pany to success. Try to think of the following questions before reading the passage.1. What are the factors leading to a pany’s success?2. How important is technological innovation in a pany’s success? Please give examples to illustrate your idea.3. It is said that corporate culture is the driving force behind every aspect of the pany’s performance. Do you agree or not?4. How do you think a corporate culture is established?5. Is a corporate culture often changed? Why?Part Three Exploring the FieldCorporate CulturePart Two Why Does Corporate Culture Matter? It’s Not a Technology Failure — It’s a Failure of Understanding the Culture. Bill BrendlerPart Three Exploring the FieldCorporate CulturePart TwoActivity 1 Scan the passage and try to answer the following questions.1. What change does the insurance pany want?_________________________________________________________________2. What is the training about?_________________________________________________________________3. What problems arise due to the failure of the training?_________________________________________________________________4. What is the cause of the failure of the training?_________________________________________________________________5. What is important for understanding the corporate culture?_________________________________________________________________The increase of its petitiveness by rapidly evolving to a new CRM product.Teaching employees to use the new system in six months.Some serious problems with the customers and dropped productivity.No recognition to the deeper realities of the corporate culture.To understand what is going on at the deeper level.Key ClearPart Three Exploring the FieldCorporate CulturePart TwoActivity 2 Choose the best answer for the following questions based on what you’ve read in the passage.1. Which statement is true about a corporate culture? A) It determines a pany’s collective behavior. B) It determines technology and production failure. C) It is what a pany is trying to change. D) It is what a pany finds weak and poor.2. What are the trained employees supposed to do when customers ask them questions? A) Refer to some previous cases. B) Refer to the new CRM system. C) Write down the questions in their folders. D) Seek help from the IT manager.Key ClearPart Three Exploring the FieldCorporate CulturePart Two3. If a pany values teamwork, __________. A) it encourages petitiveness B) it rewards the best one in the team C) it focuses on the work of a team D) reward systems are i