【正文】 ndividualoriented4. What do the executives and employees of this pany believe? A) The training should be done during working hours. B) The new CRM system changes the corporate culture. C) Training is secondary to finishing normal work. D) Innovation is the top priority in the pany.5. What can be inferred from the passage? A) A corporate culture is subject to change. B) Change relates to a corporate culture. C) The important part of a corporate culture is taught. D) Employees and managers ignore their corporate culture. Key ClearPart Three Exploring the FieldCorporate CulturePart TwoActivity 3 Read the passage again and analyze its structure. The following questions may help you do the activity.1. What is the anization of this passage? Part 1: ________________________________ Part 2: ________________________________ Part 3: ________________________________ Part 4: ________________________________2. What topic is introduced in paragraph 1?3. What is the purpose of the anecdote?4. What is the conclusion of this passage?Key ClearIntroduction of a topicIllustration by an example / anecdoteFurther discussion on the topicConclusionWhen a change is needed, a corporate culture is revealed.Try to illustrate that corporate culture matters when something new occurs in a pany.Culture is crucial for a pany and the most important part of it is invisible.Part Three Exploring the FieldCorporate CulturePart TwoActivity 4 Read the passage critically and discuss the following questions with your classmates.1. Do you agree that the unseen elements of corporate culture are identified in everyday interactions between employees? Give examples.2. Do you agree that the invisible part of culture determines people’s behavior? Give examples.3. Can you explain the phenomenon that Chinese students always keep silent in class from cultural aspects?More language exercises: Go to page 17 in your WorkbookPart Four Constructing the ProjectCorporate CulturePart Two8　 Identifying research questionsNow you are required to do online research on the corporate culture of some worldfamous panies. It is known that corporate culture is a plicated issue. You have learned that some aspects of corporate culture are easily observed while others are more difficult to discern. What aspects of corporate culture are you more interested in talking about when you survey those famous panies? Try to answer the following questions during your research.1. What are the three layers of corporate culture?2. What are negative and positive corporate cultures?Part Four Constructing the ProjectCorporate CulturePart Two9　 Reading for research Activity 1 Positive corporate culture is now a prerequisite for success rather than a petitive advantage. Organizations which are able to maintain positive cultures enjoy many benefits. Morale is improved, and the work environment would be more enjoyable with increased teamwork, openness to new ideas and sharing of information. A negative corporate culture, however, plays the opposite role. Read the passage Work Until You Drop: How the Longhours Culture Is Killing Us (page 11 in your Workbook). Try to use the SQ3R reading strategy while reading.Part Four Constructing the ProjectCorporate CulturePart TwoPart Four Constructing the ProjectCorporate CulturePart TwoActivity 2 Read the passage again and use some key words or phrases to summarize the passage.1. Title of the passage: ______________________________________________________________2. The number of sections in the passage: ______________________________________________________________3. The purpose of writing the passage: ____________________________________________________________________________________________________________________________4. The thesis: ______________________________________________________________5. Supporting details: __________________________________________________________________________________________________________________________________________________________________________________________Work Until You Drop: How Longhours Culture Is Killing UsTwo sections.Report the dangers of longhour working and some practice to change the situation.Long hour culture is no good.1) Long working hours are bad for health, equality, families and society.2) As well as being bad for individuals, longhours culture is also bad for business.Key ClearPart Four Constructing the ProjectCorporate CulturePart TwoActivity 3 Read the two passages Does Corporate Culture Matter? — The Case of Enron and Success Isn’t Only for the Extroverts (page 85) in the Further Reading section in your Workbook. Read them carefully and sum up the aspects reflecting corporate culture. The table below provides some aspects and you may add more.Aspects of Corporate CultureProfessional GrowthRate of TurnoverLeadership Style(passage 2) better at speaking up at meetings, articulating my acplishments and building a strong professional work(passage 2) low, 12 years in the same pany(passage 1) have systemic problems, oversight, ethical disclosure, corporate priority, qu