【正文】 g functions in RD, Marketing and Product Development高價值的定價運營運營對顧客差異化的生產(chǎn)規(guī)格反應迅速不斷生產(chǎn)具有吸引力的產(chǎn)品與差異化戰(zhàn)略相關聯(lián)的價值鏈活動與差異化戰(zhàn)略相關聯(lián)的價值鏈活動技術開發(fā)人力資源管理公司框架采購物流輸入 運營 OutboundLogisticsMarketing SalesService邊際MARGIN基本活動輔助活動在全公司范圍內強調生產(chǎn)高質產(chǎn)品的重要性高度發(fā)達的管理信息系統(tǒng) ,以更好地理解顧客的購買偏制定有利于激發(fā)員工創(chuàng)造性和生產(chǎn)力的薪金制度廣泛采用主觀而非客觀的績效評估妥善處理買進的原材料 ,以使損害最小 ,從而提高最終產(chǎn)品的質量對顧客差異化的生產(chǎn)規(guī)格反應迅速不斷生產(chǎn)具有吸引力的產(chǎn)品Accurate and responsive order processing proceduresComplete field stocking of replacement partsStrong capability in basic research投資于能使公司生產(chǎn)出高差異化技術系統(tǒng)和程序 ,以發(fā)現(xiàn)質量最優(yōu)的原材料Purchase of highest quality replacement partsRapid and timely product deliveries to customersSuperior personnel training基礎研發(fā)能力強Extensive personal relationships with buyersStrong Coordination among functions in RD, Marketing and Product DevelopmentPremium Pricing物流輸出物流輸出準確 ,及時的訂單處理程序迅速 ,守時的送貨與差異化戰(zhàn)略相關聯(lián)的價值鏈活動與差異化戰(zhàn)略相關聯(lián)的價值鏈活動技術開發(fā)人力資源管理公司框架采購物流輸入 運營 物流輸出 Marketing SalesService邊際MARGIN基本活動輔助活動在全公司范圍內強調生產(chǎn)高質產(chǎn)品的重要性高度發(fā)達的管理信息系統(tǒng) ,以更好地理解顧客的購買偏制定有利于激發(fā)員工創(chuàng)造性和生產(chǎn)力的薪金制度廣泛采用主觀而非客觀的績效評估妥善處理買進的原材料 ,以使損害最小 ,從而提高最終產(chǎn)品的質量對顧客差異化的生產(chǎn)規(guī)格反應迅速不斷生產(chǎn)具有吸引力的產(chǎn)品準確 ,及時的訂單處理程序Complete field stocking of replacement partsStrong capability in basic research投資于能使公司生產(chǎn)出高差異化技術系統(tǒng)和程序 ,以發(fā)現(xiàn)質量最優(yōu)的原材料購買質量最優(yōu)的替換部件迅速 ,守時的送貨Superior personnel training基礎研發(fā)能力強Extensive personal relationships with buyersStrong Coordination among functions in RD, Marketing and Product DevelopmentPremium Pricing營銷和銷售營銷和銷售與買方和供應商建立廣泛的個人關系廣泛授權顧客憑信用購買高價值的定價與差異化戰(zhàn)略相關聯(lián)的價值鏈活動與差異化戰(zhàn)略相關聯(lián)的價值鏈活動技術開發(fā)人力資源管理公司框架采購物流輸入 運營 物流輸出 營銷和銷售Service邊際MARGIN基本活動輔助活動在全公司范圍內強調生產(chǎn)高質產(chǎn)品的重要性高度發(fā)達的管理信息系統(tǒng) ,以更好地理解顧客的購買偏制定有利于激發(fā)員工創(chuàng)造性和生產(chǎn)力的薪金制度廣泛采用主觀而非客觀的績效評估妥善處理買進的原材料 ,以使損害最小 ,從而提高最終產(chǎn)品的質量對顧客差異化的生產(chǎn)規(guī)格反應迅速不斷生產(chǎn)具有吸引力的產(chǎn)品準確 ,及時的訂單處理程序Complete field stocking of replacement partsStrong capability in basic research投資于能使公司生產(chǎn)出高差異化技術系統(tǒng)和程序 ,以發(fā)現(xiàn)質量最優(yōu)的原材料購買質量最優(yōu)的替換部件迅速 ,守時的送貨Superior personnel training基礎研發(fā)能力強與買方和供應商建立廣泛的個人關系廣泛授權顧客憑信用購買高價值的定價服務服務替換部件儲備齊全與差異化戰(zhàn)略相關聯(lián)的價值鏈活動與差異化戰(zhàn)略相關聯(lián)的價值鏈活動技術開發(fā)人力資源管理公司框架ProcurementInbound LogisticsOperationsOutboundLogisticsMarketing SalesServiceMARGIN邊際基本活動輔助活動在全公司范圍內強調生產(chǎn)高質產(chǎn)品的重要性高度發(fā)達的管理信息系統(tǒng) ,以更好地理解顧客的購買偏制定有利于激發(fā)員工創(chuàng)造性和生產(chǎn)力的薪金制度廣泛采用主觀而非客觀的績效評估Superior handling of ining raw materials to minimize damage and improve the quality of the final productRapid responses to customers unique manufacturing specificationsConsistent manufacturing of attractive productsAccurate and responsive order processing proceduresComplete field stocking of replacement parts在基礎研究上的雄厚實力投資于能使公司生產(chǎn)出高差異化技術Systems and procedures used to find the highest quality raw materialsPurchase of highest quality replacement partsRapid and timely product deliveries to customers良好的員工培訓基礎研發(fā)能力強Extensive personal relationships with buyersStrong Coordination among functions in RD, Marketing and Product Development高價值的定價采購采購和供應商保持親密合作系統(tǒng)和程序 ,以發(fā)現(xiàn)質量最優(yōu)的原材料購買質量最優(yōu)的替換部件與差異化戰(zhàn)略相關聯(lián)的價值鏈活動與差異化戰(zhàn)略相關聯(lián)的價值鏈活動Technological Development人力資源管理公司框架Procurement物流輸入 運營 物流輸出 營銷和銷售Service邊際邊際基本活動輔助活動在全公司范圍內強調生產(chǎn)高質產(chǎn)品的重要性高度發(fā)達的管理信息系統(tǒng) ,以更好地理解顧客的購買偏制定有利于激發(fā)員工創(chuàng)造性和生產(chǎn)力的薪金制度廣泛采用主觀而非客觀的績效評估Superior handling of ining raw materials to minimize damage and improve the quality of the final product對顧客差異化的生產(chǎn)規(guī)格反應迅速Consistent manufacturing of attractive productsAccurate and responsive order processing proceduresComplete field stocking of replacement partsStrong capability in basic researchInvestments in technologies that will allow the firm to consistently produce highly differentiated productsSystems and procedures used to find the highest quality raw materialsPurchase of highest quality replacement parts迅速 ,守時的送貨良好的員工培訓Coordination among RD, product development and marketing與買方和供應商建立廣泛的個人關系Strong Coordination among functions in RD, Marketing and Product Development高價值的定價技術開發(fā)技術開發(fā)在基礎研究上的雄厚實力投資于能使公司生產(chǎn)出高差異化技術基礎研發(fā)能力強與差異化戰(zhàn)略相關聯(lián)的價值鏈活動與差異化戰(zhàn)略相關聯(lián)的價值鏈活動Technological DevelopmentHuman Resource Management公司框架Procurement物流輸入 運營 物流輸出 營銷和銷售服務邊際邊際基本活動輔助活動在全公司范圍內強調生產(chǎn)高質產(chǎn)品的重要性高度發(fā)達的管理信息系統(tǒng) ,以更好地理解顧客的購買偏Compensation programs intended to encourage worker creativity and productivityExtensive use of subjective rather than objective performance measures妥善處理買進的原材料 ,以使損害最小 ,從而提高最終產(chǎn)品的質量對顧客差異化的生產(chǎn)規(guī)格反應迅速Consistent manufacturing of attractive productsAccurate and responsive order processing proceduresComplete field stocking of replacement partsStrong capability in basic researchInvestments in technologies that will allow the firm to consistently produce highly differentiated productsSystems and procedures used to find the highest quality raw materialsPurchase of highest quality replacement parts迅速 ,守時的送貨Superior personnel trainingCoordination among RD, product development and marketing與買方和供應商建立廣泛的個人關系廣泛授權顧客憑信用購買高價值的定價人力資源管理人力資源管理制定有利于激發(fā)員工創(chuàng)造性和生產(chǎn)力的薪金制度廣泛采用主觀而非客觀的績效評估良好的員工培訓與差異化戰(zhàn)略相關聯(lián)的價值鏈活動與差異化戰(zhàn)略相關聯(lián)的價值鏈活動Technological DevelopmentHuman Resource ManagementFirm InfrastructureProcurement物流輸入 運營 物流輸出 營銷和銷售服務邊際MARGIN基本活動輔助活動A panywide emphasis on producing high quality productsHighly Developed Information Systems to better understand customers’ purchasing preferencesCompensation programs intended to encourage worker creativity and productivityExtensive use of subjective rather than objective performance measures妥善處理買進的原材料 ,以使損害最小 ,從而提高最終產(chǎn)品的質量對顧客差異化的