企業(yè)戰(zhàn)略管理講義(ppt60頁)-文庫吧在線文庫
【正文】 corecard平衡積分卡 2 Copyright 2023 Prentice Hall Chapter Outline Published Sources of Strategy Evaluation Information 公開出版的戰(zhàn)略評(píng)估信息來源 Characteristics of an Effective Evaluation System有效評(píng)估系統(tǒng)的特征 Contingency Planning權(quán)變計(jì)劃 3 Copyright 2023 Prentice Hall Chapter Outline (cont’d) Auditing審計(jì) 21st Century Challenges in Strategic Management 戰(zhàn)略在就就世紀(jì)所面臨的挑戰(zhàn) 4 Copyright 2023 Prentice Hall Organizations are most vulnerable when they are at the peak of their success . Lenz 處于成功巔峰的企業(yè)最易受到攻擊 Strategy Evaluation 5 Copyright 2023 Prentice Hall Strategies bee obsolete戰(zhàn)略變得過時(shí) Internal environments are dynamic External environments are dynamic Strategy Review, Evaluation, Control 6 Copyright 2023 Prentice Hall ? Vital to the anization’s wellbeing戰(zhàn)略評(píng)價(jià)對(duì)企業(yè)至關(guān)重要 ? Alert management to potential/actual problems in a timely fashion及時(shí)評(píng)價(jià)可以使管理當(dāng)局對(duì)局勢(shì)惡化之前對(duì)現(xiàn)有問題或潛在問題采取有效措施 ? Erroneous strategic decisions can have severe negative impact on anizations錯(cuò)誤的戰(zhàn)略決策會(huì)給企業(yè)帶來嚴(yán)重后果 Strategy Review, Evaluation, Control Strategy Evaluation 7 Copyright 2023 Prentice Hall 1. Examine the underlying bases of a firm’s strategy檢查企業(yè)戰(zhàn)略的內(nèi)在基礎(chǔ) 2. Compare expected to actual results比較實(shí)際結(jié)果與預(yù)期結(jié)果 3. Identify corrective actions to ensure that performance conforms to plans采取糾正措施，確保行動(dòng)與計(jì)劃保持一致 Strategy Review, Evaluation, Control 3 Basic Activities 8 Copyright 2023 Prentice Hall ? Complex sensitive undertaking復(fù)雜而敏感的工作 ? Overemphasis can be costly counterproductive過分強(qiáng)調(diào)戰(zhàn)略評(píng)價(jià)可能會(huì)帶來高額費(fèi)用開支及多重負(fù)面效應(yīng) Strategy Review, Evaluation, Control Strategy Evaluation 9 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Have assets increased企業(yè)資產(chǎn)是否增值 ? Increase in profitability企業(yè)盈利是否增加 ? Increase in sales銷售額是否增加 ? Increase in productivity生產(chǎn)效率是否提高 ? Profit margins, ROI, EPS ratios increased利潤(rùn)率、投資收益與每股收益是否提高 Appraisal of Strategic Performance 10 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control Consonance調(diào)和性 Consistency一致性 Feasibility可靠性 Advantage有利性 Rumelt’s 4 Criteria 11 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Strategy should not present inconsistent goals policies戰(zhàn)略提供的目標(biāo)與政策應(yīng)該保持一致 Consistency 12 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control Consonance Consistency Feasibility Advantage Rumelt’s 4 Criteria 13 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Need for strategies to examine sets of trends 在評(píng)價(jià)戰(zhàn)略時(shí)，要考慮單一事項(xiàng)的發(fā)展趨勢(shì)，也要考慮總體趨勢(shì) Consonance 14 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control Consonance Consistency Feasibility Advantage Rumelt’s 4 Criteria 15 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Neither overtax resources or create unsolvable subproblems要解決問題，但不過度耗費(fèi)資源 Feasibility 16 Copyright 2023 Prentice Hall Strategy Review, Ev
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