【正文】 ........... 19 四、前山片區(qū)房地產(chǎn)市場(chǎng)分析 ..........................................................................................................20 片區(qū)簡(jiǎn)述 ......................................................................................................................................... 20 、片區(qū)分布 ...................................................................................................................................... 20 、片區(qū)發(fā)展?fàn)顩r ............................................................................................................................. 21 、小結(jié) ............................................................................................................................................... 22 片區(qū)住宅物業(yè)市場(chǎng)情況 ............................................................................................................... 23 、前山腹地板塊 ............................................................................................................................. 24 、前山河?xùn)|板塊 ............................................................................................................................. 25 、前山北部板塊 ............................................................................................................................. 28 、前山河西 南屏板塊： .............................................................................................................. 30 、各板塊發(fā)展現(xiàn)狀比較 ................................................................................................................ 32 、片區(qū)市場(chǎng)戶型銷售分析 ........................................................................................................... 34 、片區(qū)板塊對(duì)比分析 .................................................................................................................... 37 小結(jié) ......................................................................................................................................................... 42 片區(qū)商業(yè)物業(yè)市場(chǎng)情況 ............................................................................................................... 43 、片區(qū)商業(yè)物業(yè)市場(chǎng)分析 ........................................................................................................... 43 、前山商業(yè)物業(yè)市場(chǎng)小結(jié) ........................................................................................................... 50 第三部分 消費(fèi)者調(diào)研 ....................................... 51 一、住宅消費(fèi)者調(diào)研 ............................................................................................................................51 片區(qū)已消化產(chǎn)品客戶群研究 ...................................................................................................... 51 對(duì)參考項(xiàng)目的部分客戶的需求及特征進(jìn)行定量調(diào)查 ......................................................... 53 調(diào)查背景 ......................................................................................................................................... 53 樣本配比概況 ................................................................................................................................ 54 調(diào)查結(jié)論 ......................................................................................................................................... 54 二、商業(yè)物業(yè)消費(fèi)者調(diào)研 ...................................................................................................................58 調(diào)研綜述 ......................................................................................................................................... 58 商業(yè)消費(fèi)者的特征描述 ............................................................................................................... 59 街鋪及集中商業(yè)經(jīng)營(yíng)者的需求描述 ........................................................................................ 61 街鋪和集中商業(yè)購(gòu)買者的需求描述 ........................................................................................ 62 本節(jié)小結(jié) ......................................................................................................................................... 66 第四部分 項(xiàng)目定位 ......................................... 67 一、 SWOT 分析 ....................................................................................................................................67 SWOT ............................................................................................................................................... 67 優(yōu)勢(shì) .................................................................................................................................................. 67 劣勢(shì) .................................................................................................................................................. 67 機(jī)會(huì) .................................................................................................................................................. 68 威脅 .................................................................................................................................................. 68 SWOT 矩陣分解與相應(yīng)策略 ...................................................................................................... 69 二、項(xiàng)目發(fā)展目標(biāo)及發(fā)展模式 ..........................................................................................................70 項(xiàng)目發(fā)展目標(biāo) ................................................................................................................................ 70 發(fā)展戰(zhàn)略規(guī)劃思路 ....................................................................................................................... 71 項(xiàng)目發(fā)展模式確定 ....................................................................................................................... 71 三、整體市場(chǎng)定位 ................................................................................................................................72 定位思考方向 ................................................................................................................................ 72 整體形象定位 ................................................