【正文】 ......................... 7 項(xiàng)目概況 ............................................................................................................ 7 建設(shè)項(xiàng)目名稱 ............................................................................................ 7 建設(shè)地點(diǎn) ................................................................................................... 7 項(xiàng)目建設(shè)主要內(nèi)容 ...................................................................................... 7 研究范圍及主要編制依據(jù) .................................................................................... 8 研究范圍及目的 ........................................................................................ 8 主要編制依據(jù) .......................................................................................... 10 項(xiàng)目總投資及資金來源 ......................................................................................11 項(xiàng)目總投資 ..............................................................................................11 資金來源 ..................................................................................................11 建設(shè)項(xiàng)目主要技術(shù)經(jīng)濟(jì)指標(biāo) ................................................................................11 項(xiàng)目建設(shè)必要性及社會(huì)作用 ............................................................................... 12 項(xiàng)目建設(shè)的必要性 .................................................................................... 12 項(xiàng)目建設(shè)的社會(huì)作用 ............................................................................... 12 項(xiàng)目建設(shè)條件 .................................................................................................... 12 項(xiàng)目綜合分析結(jié)論 ............................................................................................. 13 第二章 藝博園項(xiàng)目建設(shè)背景及必要 性 ............................................................................ 14 藝博園建設(shè)背景 ................................................................................................. 14 我國(guó)民間工藝美術(shù)（非物質(zhì)文化遺產(chǎn)）的概況 .......................................... 14 聯(lián)合國(guó)、國(guó)家、省及 ****市對(duì)非物質(zhì)文化遺產(chǎn)制定的相關(guān)政策及其措施以及產(chǎn)生的效果 ...................................................................................................... 14 藝博園的建設(shè)符合“十二五”規(guī)劃要求 ................................................... 15 ****市旅游業(yè)帶動(dòng)的背景支持 ................................................................... 17 非物質(zhì)文化逐漸得到政府、市場(chǎng)和游客的關(guān)注背景 .................................. 17 藝博園建設(shè)必要性 ............................................................................................. 18 ****旅游市場(chǎng)的現(xiàn)狀導(dǎo)致對(duì)藝博園產(chǎn)生的必要性 ....................................... 18 非物質(zhì)文化分布現(xiàn)狀及宣傳和推廣需要藝博園 .......................................... 19 工藝美術(shù)的現(xiàn)狀需要藝博園以及建成后的藝博園所產(chǎn)生的效果 ................. 21 藝博園的建設(shè)是將政策落實(shí)到藝術(shù)家并將成為新的經(jīng) 濟(jì)增長(zhǎng)點(diǎn) ................. 22 工藝市場(chǎng)需要藝博園 ................................................................................ 23 本章小結(jié) ........................................................................................................... 23 第三章 項(xiàng)目定位及 SWOT 分析 ..................................................................................... 25 項(xiàng)目定位分析 .................................................................................................... 25 民間工藝（非物質(zhì)文化遺產(chǎn)）的市場(chǎng)來源分析 .......................................... 25 藝博園觀光游客市場(chǎng)來源分析 .................................................................. 25 民間工藝產(chǎn)品（非物質(zhì)文化）存在的市場(chǎng)分析 .......................................... 26 藝博園項(xiàng)目的建設(shè)定位 ............................................................................. 28 藝博園項(xiàng)目的 SWOT 分析 .................................................................................. 30 **********博覽園項(xiàng)目可行性研究報(bào)告 3 藝博園建設(shè)項(xiàng)目的優(yōu)勢(shì)分析 ...................................................................... 30 藝博園建設(shè)項(xiàng)目的劣勢(shì)分析 ...................................................................... 32 藝博園建設(shè)項(xiàng)目的機(jī)會(huì)分析 ...................................................................... 33 藝博園建設(shè)項(xiàng)目的挑戰(zhàn)分析 ...................................................................... 33 本章小結(jié) ........................................................................................................... 34 第四章 藝博園項(xiàng)目建設(shè)條件分析 ................................................................................... 34 ****市的建設(shè)條件狀況 ....................................................................................... 34 自然條件 .................................................................................................. 34 地形地貌 .................................................................................................. 34 氣候條件 .................................................................................................. 34 交通條件 .................................................................................................. 35 ****的建設(shè)條件及狀況 ....................................................................................... 35 ****基本狀況 ........................................................................................... 35 ****交通條件 ............................................................................................ 35 建設(shè)項(xiàng)目所在區(qū)域供電條件 ..................................................................... 35 建設(shè)項(xiàng)目所在區(qū)域供水條件 ..................................................................... 36 ****通訊狀況 ............................................................................................ 36 ****氣候條件 ............................................................................................ 36 項(xiàng)目 實(shí)施過程中的社會(huì)環(huán)境 ..................................................................... 36 建設(shè)項(xiàng)目所在區(qū)域原材料供應(yīng) .................................................................. 36 藝博園具體位置的環(huán)境、河流、氣候、地址等條件 ........................................... 37 藝博園建設(shè)的政策和經(jīng)濟(jì)條件 ........................................................................... 37 本章小結(jié) .................................